With so many people involved in making a deal, it’s important to create authentic relationships with your entire buying committee.
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In some deals, you may have seven or eight stakeholders involved in the decision-making process.
When a new stakeholder is added to the mix, or you identify a new stakeholder through Drift Prospector, send a LinkedIn connection along with a Drift Video.
It’s a light touch to say, “Hey! I’m [your name], your account manager at [company name]. If there is anything you need as we’re going through this process, feel free to reach out.”