Once upon a time, sales was an art form.
Reps either had the “touch” or they didn’t.
They were rainmakers, or they weren’t.
There was a huge reliance on the sales rep who could “sell anything” versus the one with the repeatable, customer-centric approach.
But, times have changed. And so has the sales profession. What was once just an art is now also a science.
From forecasting revenue to back-office optimizations and beyond, it takes a lot of skill to make modern sales orgs run smoothly. And it’s the responsibility of sales ops professionals to do exactly that.
Most of the time, sales ops stays behind the scenes. But today, we’re calling out the work they do to make businesses run faster and smarter. These are the sales operations leaders to watch in the year ahead.