How We Scale Lead Generation Through Blogging

Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download […]
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How to Design Teams that Build at Unbelievable Speeds

“We ship fast, and we focus on things that are useful” is what we say to engineering candidates. It isn’t until their first week at Drift that they understand what we mean by fast. Teams here consist of two engineers (frontend & backend), a designer, a product manager, and a tech lead. Each team focuses […]
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Introducing the Drift Platform

When we launched Drift back in 2016, we were a messaging tool, plain and simple. But as we talked to the marketers and salespeople using our product day after day, week after week, month after month, and incorporated their feedback into the product, Drift began to evolve. Today, what started out as a messaging tool […]
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4 Reasons Customers Quit Drift in 2017

Yup, that’s right…you didn’t read this wrong. We’re talking about customers who cancel, churn, leave, and say good-bye to Drift. Are we nuts to write about this? Maybe…but it’s something we talk about inside of Drift a lot. Our mantra at Drift is “always be learning,” and part of my job is to learn why […]
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The 3 Secrets Behind Zoom’s Triple-Digit Growth

If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom. At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars. And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune […]
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This Is How You Break Free From the Competition

It’s a question my co-founder David and I get asked all the time: You entered a market with thousands of competitors…how do you differentiate yourselves from this competitor, or that competitor? The answer: We don’t care about the competition, we care about our customers. We don’t see ourselves going head-to-head against all of those other […]
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Four Keys to Creating a 6-Star Customer Experience From Julie Hogan, Drift’s VP of Customer Success

“OG.” “A legend.” “Phenom that rose through the ranks.” Those are the words Drift CEO David Cancel used to describe Drift’s new VP of Customer Success and Services, Julie Hogan. You see, Julie’s been leading Customer Success since before most SaaS businesses even called it “Customer Success,” starting her time at HubSpot as an account […]
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