Say Hello To The Future of Account-Based Marketing

The best marketing teams in the world have been flipping their funnels upside down and adopting account-based marketing. But we realized there is one glaring issue with the way these teams are practicing account-based marketing. When VIP leads reach your site, they are forced to fill out lead forms before they can talk to your […]
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Drift Product Update: What’s New From October

This month we buckled down and added some enhancements to Drift we’re really excited about. We focused a lot of our efforts on making everyone’s experience with Drift better. Here’s what you need to know: Drift Will Automatically Show Away Message If Your Team Is Away Introducing a new setting in your online / offline […]
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These Are the Best Leads on Your Website

Look, I get it: MQLs, PQLs, CQLs … It sounds like a bunch of alphabet soup. As marketers and salespeople, shouldn’t we just call all of them “leads” and make our lives easier? So here’s the thing: At Drift, when we started digging into our own lead sources, it became clear that our leads fall […]
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8 Lessons From One of Silicon Valley’s Top VCs

He’s been called a “young gun” of Silicon Valley, but don’t let that title fool you. Pat Grady, partner at the world-renowned VC firm Sequoia, has spent more than a decade in the business, and earlier this year he was named to the Midas Brink List as an investor “to watch closely now and in […]
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10 Damn Good Reasons Top Of Funnel Content Converts

I’m tired of clients, prospects, CEOs, VPs telling me – we like your cute little content ideas – but “that content doesn’t convert”. So I wanted to create a post I can not only share with YOU that there is real ROI in content marketing and search. But also, so I have something I can send […]
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