Why I Joined Drift, And Why I Want To Hear From You

Hi, I’m Tricia 👋

Last month I had the opportunity to start as the first-ever CMO of Drift, joining to lead an already great marketing team.

Before Drift, I was fortunate enough to work for some of the world’s most recognizable and innovative technology brands. Throughout my two-decade career at companies including Salesforce, Apple, Adobe, and most recently, Checkr, I’ve been a change agent – helping build teams in a rapidly-evolving world. And I’ve seen what it takes to truly run a modern marketing organization.

But, as we well know, things are always changing. And nowhere is that more true than in the world of marketing.

I’m the first to admit that I still have A LOT to learn, both as a marketer and as a leader. It’s that constant need to evolve and grow that drew me to Drift. While Drift has a number of leadership principles, there’s one in particular that struck me: be a curious learning machine.

Before stepping into the world of marketing, I pursued a degree in graphic design. I was drawn to design because it allowed me to be curious, to learn about clients and help solve problems in innovative ways. Lucky for me, my time as a college student coincided with the evolution of personal computing. My curiosity at how computers could transform design led me to take a position at Apple. It was there that I discovered my passion for marketing and started my 20-plus year career in the field.

So why am I telling you this?

Well, it can be tempting for those outside the C-Suite to think that the path to leadership is the same for everyone. And perhaps even more tempting for those of us in leadership positions to think we have all the answers.

So, from one curious learning machine to another, here’s my request: I’d like to know more about you.

In a recent Adweek interview, Anheuser-Busch InBev CMO Pedro Earp described the death of the traditional CMO and the rise of “CMO 3.0.”

Where a CMO 1.0 was driven by mass marketing, and CMO 2.0 by personalization and scale, Earp describes the CMO of the future – CMO 3.0 – as a marketing leader who breaks down barriers and makes meaningful connections. This type of leader uses data-driven decisions to transform everything from marketing strategy to messaging.

As one of my first initiatives at Drift, I’m looking to transform marketing by bringing marketers together.

I joined Drift because I believe in what Pedro Earp is saying. We are in the midst of a transformation. And, as a result, I believe that CMOs have the power to gain a bigger seat at the executive table. That said, to truly move into the future of marketing I need to understand more about the trends you feel are impacting you as a marketing leader.

More specifically, I’d like to know about your teams, the tech that supports you and, more than anything, what marketing trends and obstacles shape your organization and industry as a whole.

By clicking the button below, you’ll be guided through a 5 to 7-minute assessment with questions around everything I just mentioned. 👇

After taking the assessment you’ll be signed up for access to the assessment results when they’re ready, and my upcoming CMO 3.0 newsletter currently in the works. (You can sign up now to get the newsletter when it launches here.)

So what do you say? Let your curiosity connect you with other marketers.

Always be learning,

Tricia

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