Like countless other events this year, SiriusDecisions has moved its flagship event, Summit, online. But that hasn’t stopped them from putting together an all-star line up of inspirational content from thought leaders like Brené Brown to more tactical talks on topics marketers care most about right now like account-based marketing, artificial intelligence, sales and marketing alignment and more.
There’s too much amazing content to highlight all in one post, but we’ve picked out a few of the sessions we’re most looking forward to below. We hope to see you there!
In the meantime, be sure to save a seat at our session ?How Zenefits Drove $1.5 Million in Revenue With Conversational Marketing and join our virtual booth here.
Account-based Marketing
- Unifying ABM and Demand Strategies Across the B2B Events Portfolio
- Why Intent Data Depth + Breadth Is Crucial to Multi-Channel ABM Success
- The Economics of ABM
Customer Engagement
- Leveraging Your Most Precious Assets: Your Existing Customers
- Are You Using Your Customer Insights to Thrive and Drive Growth?
- The Long Tail: Customer Success at Scale Isn’t Just a Dream
Leadership
- Aligning Corporate Strategies and Marketing Plans to Prove Marketing’s Contribution in High-Growth Companies
- What Your C-Suite Needs to Know About Customer Advocacy
- Living in an Acquisitive World: Best Practices for Brand and Communications Leaders
General Marketing
- How PTC created a better buying experience with a real-time nurturing strategy
- Build, Buy, Barter: Scaling Digital in a Buying-Group World
- Powering Content Transformation With the Right Technology and Data Strategy
- Own Your Audience in Six Weeks
- Brand to Demand: Operationalizing the Complete Revenue Engine
- Web Conversion Optimization in the Age of the Customer
- How Bottomline Technologies Turned an Influencer Program into a Driver of Web Traffic & MQLs
Artificial Intelligence
- Influencing and Persuading Audiences: Six Examples of AI in Action
- Rewiring the Demand and ABM Brain for an AI-Driven World=
Sales & Marketing Alignment
- Matching Sales Needs With Marketing Strategy
- How to Leverage Data and Insights to Optimize a Strategic Sales Enablement Function with Granicus
- Building a Case for Sales Enablement and Driving Alignment to Achieve Success with TD Ameritrade
Aligning with Operations
- Twist and Shout: Turning Campaign Strategy Into Effectively Orchestrated Execution Programs
- Next-Generation Demand Waterfall® Diagnostics: Understanding the Impact of All Marketing Functions on Revenue
- Sharing on the Playground: Collaborative Campaign Planning and Implementation
What are you most looking forward to at Summit? Let me know by chatting here.
Want to join Drift at SiriusDecisions Summit 2020? Click here to save a spot in our virtual booth and be sure to attend our session here.
