Like countless other events this year, SiriusDecisions has moved its flagship event, Summit, online. But that hasn’t stopped them from putting together an all-star line up of inspirational content from thought leaders like Brené Brown to more tactical talks on topics marketers care most about right now like account-based marketing, artificial intelligence, sales & marketing alignment and more.
There’s too much amazing content to highlight all in one post, but we’ve picked out a few of the sessions we’re most looking forward to below. We hope to see you there!
In the meantime, be sure to save a seat at our session 👉How Zenefits Drove $1.5 Million in Revenue With Conversational Marketing and join our virtual booth here.
- Unifying ABM and Demand Strategies Across the B2B Events Portfolio
- Why Intent Data Depth + Breadth Is Crucial to Multi-Channel ABM Success
- The Economics of ABM
- Leveraging Your Most Precious Assets: Your Existing Customers
- Are You Using Your Customer Insights to Thrive and Drive Growth?
- The Long Tail: Customer Success at Scale Isn’t Just a Dream
- Aligning Corporate Strategies and Marketing Plans to Prove Marketing’s Contribution in High-Growth Companies
- What Your C-Suite Needs to Know About Customer Advocacy
- Living in an Acquisitive World: Best Practices for Brand and Communications Leaders
- How PTC created a better buying experience with a real-time nurturing strategy
- Build, Buy, Barter: Scaling Digital in a Buying-Group World
- Powering Content Transformation With the Right Technology and Data Strategy
- Own Your Audience in Six Weeks
- Brand to Demand: Operationalizing the Complete Revenue Engine
- Web Conversion Optimization in the Age of the Customer
- How Bottomline Technologies Turned an Influencer Program into a Driver of Web Traffic & MQLs
- Influencing and Persuading Audiences: Six Examples of AI in Action
- Rewiring the Demand and ABM Brain for an AI-Driven World=
Sales & Marketing Alignment
- Matching Sales Needs With Marketing Strategy
- How to Leverage Data and Insights to Optimize a Strategic Sales Enablement Function with Granicus
- Building a Case for Sales Enablement and Driving Alignment to Achieve Success with TD Ameritrade
Aligning with Operations
- Twist and Shout: Turning Campaign Strategy Into Effectively Orchestrated Execution Programs
- Next-Generation Demand Waterfall® Diagnostics: Understanding the Impact of All Marketing Functions on Revenue
- Sharing on the Playground: Collaborative Campaign Planning and Implementation
What are you most looking forward to at Summit? Let me know by chatting here.