One day. One stage. 29 speakers. (Click Here to tweet this image ^)
HYPERGROWTH sprung from two beliefs: that the best way to learn is from other people, and that sometimes the greatest ideas come from outside our own industries. That’s why there’s no other event like it. We’re talking wall-to-wall learning, a community of all backgrounds and experience levels, and a tribute to both business growth and personal growth.
Because it’s in one room, you get access to everything. Call it a one-day self-improvement class. And this year, we’re doing it twice.
In just under two months, we’re hitting both Boston and San Francisco to learn from some of the world’s top leaders in sales, marketing and growth.
And right now, you can use the code BLOGUNVEIL to register on our HYPERGROWTH site for $199. That’s 70% off the normal ticket price. And we’ll throw in the VIP after-party fo’ FREE.
Stoked? Us too.
On to the superstar lineup.
East Coast Speakers
Who: Former Navy SEAL, Author of “Extreme Ownership: How US Navy SEALs Lead and Win,” Host of the Jocko Podcast
Motto: “Discipline equals freedom.”
Session: The Laws of Combat: Dominate Your Battlefield, Lead and Win
Jocko Willink is impressive. Jiu-jitsu black belt. 20-year Navy veteran. Special Operations legend. New York Times #1 best-selling author. Gym and consulting firm founder. Podcast host. 135 weekly episodes later, we’re wondering what he can’t do. His talks cover a lot of ground, from how his war experience influenced his business to his 4:30 am rituals.
Who: Author of “The 10X Rule” and “If You’re Not First, You’re Last,” sales trainer, speaker, and entrepreneur
Motto: “Your greatness is limited only by the investments you make in yourself.”
At age 25, Grant Cardone checked out of rehab after battling drug addiction. Five years later, he was a millionaire. Today, he’s considered the top sales trainer and social media expert in the world and Forbes’s #1 marketer to watch. He’s authored seven books, spoken at thousands of events, and worked with thousands of companies like Google, Toyota, GM, Sprint, and Ford.
Who: Top Operations Exec; formerly Google, Facebook, Quip, and Chan Zuckerberg Initiative
Motto: “Be afraid of what you don’t know and be willing to learn.”
Session: Giving Away Your Legos (and Other Survival Techniques for Scaling Startups)
When Molly Graham joined Facebook, 400 employees served 80 million users. When she left, thousands of employees served 1.5 billion. She also grew CZI from 40 people to more than 200 in less than a year. Along the way, she’s taught brands how to stay true to their identity, founders how to set their stories apart, and employees how to keep momentum all through rapidly scaling teams.
Who: Head of Film and Television at Shawn Carter Enterprises; formerly Roc Nation Records, Island Def Jam, Atlantic Records, and Virgin Records
Motto: “Live what you say.”
Session: Fireside Chat: Career Advice & Lessons Learned
Jay-Z’s best buddy? Yeah, that’s Chaka. And she’s worn a few more hats than your average veteran music executive. With more than 20 years’ experience in music, TV, film, management — and having worked with the likes of Rihanna, Kanye West, and J. Cole — Chaka is known as one of the greatest female forces in the recording industry. With some serious insights into the workings of big businesses.
George Foreman III
Who: Founder of Everybody Fights gym, 16-0 boxer, son of heavyweight champion
Motto: “The greats never give up.”
George Foreman III could have let “legendary boxer’s son” be the end of his story. But after training with the original George Foreman, he went on to box professionally for four years and finished with a 16-0 record. Since opening his Boston-based fitness center, he’s built a wealth of knowledge on how to deal with criticism, listening to the people who really matter, and “the art of winning your fight.”
Who: Founder and CEO of DigitalMarketer.com, Founder and Managing Partner of NativeCommerce.com
Motto: “There are no traffic problems; only offer problems.”
Session: Character Diamonds: The Brand-Building Secret Blockbuster Films and Billion Dollar Brands Use to Hook Customers and Engage Them For Life
The year was 1999, before smartphones and social media. A simpler time. Not the best time to make money online, some would say. That didn’t stop Ryan Deiss from launching (from his dorm room) what we now know as DigitalMarketer, a marketing community of 10 million subscribers and 40 websites across every imaginable vertical. Ryan has been named “one of the world’s leading digital marketers” by Shark Tank’s Daymond John. He’s impacted more than 250,000 businesses in 68 countries. And he’s completely self-taught.
Who: LCSW, Author of “13 Things Mentally Strong People Don’t Do”
Motto: “Good habits are important, but it’s often our bad habits that prevent us from reaching our full potential.”
Session: 13 Things Mentally Strong People Don’t Do
The Guardian calls her the “self-help guru of the moment.” Inc. Magazine named her in the top 100 leadership speakers. Whatever you call her, Amy Morin knows what it takes to build mental strength. A licensed clinical social worker since 2012, she’s now an internationally recognized expert featured everywhere: Oprah.com, Parenting, Time, Fast Company, Success, CNN, Today. Oh, and her 2015 TEDx talk is one of the top 30 talks of all time.
Who: CEO of Lola, former CMO of HubSpot, angel investor
Motto: “Good judgment comes from experience. Experience comes from using bad judgment.”
Session: How to Go from a CMO to a CEO
If anyone can tell you exactly how to get from CMO to CEO, it’s Mike Volpe. Before joining Lola, he was the CMO (and fifth employee) of HubSpot, which he grew from dozen beta customers to over 15,000 customers and $150M in revenue. He grew the INBOUND conference from 350 people to over 10,000. After advising and investing in more than 25 startups, he’s got a lot to say about marketing and growth.
Who: CTO and Co-Founder of Lola, Philanthropist, previously CTO and Co-Founder of Kayak.com
Motto: “Team first, customer second, profit third.”
Session: Leading from the Heart: One Entrepreneur, Six Nonprofits
A serial entrepreneur, philanthropist, and self-proclaimed computer nerd and customer service fanatic, you probably know Paul English as the founder of Kayak. You know, the business he sold for $2 billion to drive for Uber. (In his Tesla.) His real passion? Creating teams. He’ll be the go-to guy at HYPERGROWTH for team building and the human approach to business.
Who: Director, Filmmaker and YouTube star
Motto: “If you’re doing what everyone else is doing, you’re doing it wrong.”
Session: A Conversation with Casey Neistat
Since uploading his first video in 2010, Casey Neistat has posted 936 vlogs, hit nearly 10 million subscribers, and won GQ’s “New Media Star” Man of the Year Award. He’s also written and directed TV commercials for Nike (the viral “Make it Count” story people have named “The Best Branding Story Ever Told”), Samsung, Google, and more. Now he speaks about filmmaking, entrepreneurship, and his experiences teaching himself basically everything.
Who: Brand President, K-Swiss
Motto: “If you can connect to people emotionally, that’s a consumer for life.”
Session: If You Can’t Be First, Be Different
When Barney Waters joined sneaker company K-Swiss, he was tasked with remaking the brand’s image. And remake it he did. His strategy: Tapping into the youth culture’s enthusiasm for business leaders and entrepreneurs. Using influencers with highly engaged audiences is now the brand’s top priority, with entrepreneurs like Gary Vaynerchuk at its core. Barney is basically the king of brand innovation.
West Coast Speakers
Who: Author of “Powerful; Building a Culture of Freedom and Responsibility”, Former Netflix Chief Talent Officer
Motto: “Companies don’t exist to make employees happy.”
Session: Building a Culture of Freedom and Responsibility
Patty McCord pretty much rewrote the meaning of HR. During her 14 years at Netflix, she co-created the company’s famous “Culture” deck — what Sheryl Sandberg calls the “most important document ever to come out of Silicon Valley” — which has since been viewed more than 15 million times. Learn how to create an amazing company culture with Patty.
Who: Author of “Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself,” Podcast Host
Motto: “Don’t overthink it. Just begin.”
Session: The Power of Decision
You don’t have to try the Rich Roll Vegan Diet to appreciate this ultra-athlete’s drive. At 40 years old, Rich was 50 lb overweight in an existential crisis. Fast forward to age 52: He’s named one of the world’s fittest men by Men’s Fitness magazine, a best-selling author, and a prime example that it’s never too late to seek change.
Who: American Obstacle Racer Champion, Legal Counsel at Apple
Motto: “Our biggest limiting factor is our minds.”
How do you win more races than any other female athlete while providing Apple legal counsel? You become Amelia Boone: the Queen of Pain and the Michael Jordan of obstacle course racing. She imparts amazing lessons about pushing through pain to beat the odds. And if her talk at Fortune’s NextGen Summit is anything to go by, there may be a few pushups in it for you.
Who: CEO and Co-Founder of Close.io and ElasticSales
Motto: “Life is all about the follow up.”
Session: How Reading Books Saved My Life
“Steli Efti” may as well be synonymous with “hustle.” Since age 18, he’s started multiple companies, worked with tons of recognizable names, and become one of the foremost authorities on sales advice, without ever having worked full-time for somebody else. His bread and butter: startups, relationship building, and jumping outside of comfort zone.
Who: CEO of Gainsight, Author of “Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue”
Motto: “Just one phenomenal customer experience can make a world of difference.”
After supercharging several companies’ profits well into the millions, Nick Mehta joined Gainsight and transformed the customer success world. At Gainsight alone, he’s helped raise $152 million in funding and broke a record 357% revenue growth. He’s now one of the foremost thought leaders in the customer success landscape, last year featured as a Top 50 SaaS CEO by The SaaS Report.
Who: CMO of Engagio, formerly GVP Global Marketing at Marketo
Motto: “Breaking through is more than being in the right time and place at the right moment. It’s also about consistency.”
Session: The Rise to a CMO
Heidi Bullock brought almost 20 years of data-driven marketing experience to Engagio last year — five of which she’d spent at Marketo, on the front line of international marketing and “The Taco Bell Strategy.” Her aim today: to empower companies to close more deals through scalable human connections. Product positioning, demand generation, brand strategy, molecular biology… you name it, Heidi’s got the expertise.
Who: CEO and Founder of Accompany, Board of Directors for Procter & Gamble and Cisco
Motto: “Be specific about praise that you give and remember to give it.”
You might know her as one of the “women who quit Google,” but Amy Chang is much more than that. She’s touted as the person to take data analytics mainstream. And she’s in high demand. This eBay product manager, turned global head of Google Analytics, turned startup founder, was just acquired by Cisco for $270 million after turning down 15-20 offers from other tech companies.
Who: Chief Growth Officer at Marketo
Motto: “Your best salespeople aren’t on your payroll.”
Jill Rowley, better known as the “Social Selling Evangelist,” was fired from Oracle for talking to a reporter about her job. Now, it’s a good thing she does, because her secrets train salespeople to crush the new age of sales. Jill believes social selling is one of the most important tactics salespeople can employ but still one of the most misunderstood in the industry, so we can’t wait to have her break it down.
Who: Chief Evangelist & Co-Founder of Terminus, Founder and Host of the daily #FlipMyFunnel podcast, Author of “Account-Based Marketing for Dummies”
Motto: “Bank 2,000% on your strengths, and leverage the strengths of others around you.”
Session: How to Market and Sell Like a Category Leader
Sangram Vajre became the Chief Evangelist of Terminus, a SaaS platform leading the ABM tech movement, not long after cofounding a company and leading Pardot through two acquisitions. Since then, he’s written the textbook on SaaS marketing, launched the world’s #1 marketing and sales community and top 50 business podcast under his #FlipMyFunnel brand, and become a household name in B2B.
Who: Co-founder of Crazy Egg, KISSmetrics and Quick Sprout
Motto: “Mentors should be uncomfortable with the status quo.”
Session: Growth Panel
When it comes to startups, Hiten Shah is something of a legend. He’s started three successful companies — both bootstrapped and venture-backed — with his partner and brother-in-law, Neil Patel. He’s advised and invested in several others, including Buffer, Rollbar, Cloudability, and Drift. And he’s published more than 280 episodes of The Startup Podcast. As you might expect, he knows a thing or two about building businesses from scratch.
Who: CEO & Co-Founder, SnackNation
Motto: “Anything that’s core to who you are, you should never give up.”
When he’s not (figuratively) delivering healthy snacks to offices across the US, serial entrepreneur Sean Kelly works on AwesomeOffice.org, the Awesome Office Show podcast, and several other ventures. Forbes named him in its 30 Under 30 and Most Promising CEOs Under 35 lists, while Entrepreneur named SnackNation one of the best company cultures in America. And he’ll be right here to show us how he built it.
Who: Strategic Marketing Expert
Motto: “Leadership is the art of inspiring others to make a story come true.”
Session: Winning the Story War Called Your Market
Andy Raskin, the strategic storyteller behind “The Ramen King and I” and viral post “The Greatest Sales Deck I’ve Ever Seen,” has quite the track record of helping leaders nail authentic messaging. He’s worked with General Assembly, Uber, Yelp, Andreessen Horowitz, Skype, and Mashery among more than 75 startups, training their leaders to craft narratives for success in virtually any business unit.
Who: CMO, G2 Crowd
Motto: “Our brand isn’t what we tell people we are. Our brand is what people think of when they think of us.”
Jack-of-all-trades Ryan Bonnici brings triple-digit growth strategies from senior positions in several skyrocketing businesses — HubSpot, Salesforce, ExactTarget, Microsoft — to another company experiencing incredible growth. And he’s revolutionizing B2B software buying.
Blaire Shane – An Interview With 3 World-Class CMOs
Who: CMO, Sequoia Capital
Motto: “Bringing people together creates possibility.”
Session: An Interview With 3 World-Class CMOs
Taking the stage to host our panel this year: Blair Shane of VC firm Sequoia. The Blair Shane who markets a brand famously averse to marketing itself and still manages to raise 10-figure funds.
Who: CMO, Palo Alto Networks
Motto: “You need years of data.”
After 18 years in senior-level stints at Oracle, Salesforce, and others, data analytics poster child René Bonvanie built Palo Alto Networks into the fastest-growing security company in history. From zero data or customers. His 25+ years of data-driven mastery will bring more than a few nuggets of wisdom to the table.
Who: CMO, Twitch
Motto: “My favorite brands tell people-centered stories and continually reinvent themselves.”
Twitter, Facebook, and Microsoft veteran Kate Jhaveri is no stranger to making history either (with help from Ninja, Drake, and Fortnite), and after a long career helping tech brands achieve world domination, she has exciting plans to take Twitch well beyond gaming.
Who: CMO, PluralSite
Motto: “Success for a marketing team can be won or lost by technology.”
Developer at heart, marketer in practice, Heather’s been in the tech game for some time. She’s held executive positions at some of the world’s greatest enterprise technology companies and Silicon Valley startups, generating over $3 billion in revenue at SAP and 100% year-over-year growth at Domo before joining PluralSite. Her mission: to close the technology skills gap.
And on both coasts…
Who: CEO at Drift
In case you haven’t met DC already, he’s a five-time founder and the person in charge around here. Previously, he helped build HubSpot, whose co-founder Brian Halligan called him a “visionary product development leader.” He’s also been named in Boston Magazine’s Boston Tech 30 and an Entrepreneur in Residence at Harvard Business School.
So. Are you in?
Come join the thousands of professionals who’ve already reserved their spot at HYPERGROWTH. Last year we sold out, so it’s time to grab your ticket. Is there anything in your way of attending? Shoot me an email at Janna@drift.com. I’m sure that we can work something out.