What. A. Day.
It started with some beatboxing. And ended with a light show/dance performance unlike anything I’ve ever seen. And what happened in between all that? Well there were plenty of learnings from entrepreneurs, marketers, and industry leaders at the top of their game. Not to mention, we might’ve set a record for most LL Cool J references at a conference…but that’s another story.
Here’s a play-by-play of some of the coolest learnings and favorite moments from HYPERGROWTH Boston, as told by tweets from our attendees?
The One Where We Kick Things Off ?
Follow @KevinMassimino
Things getting started here at #HYPERGROWTH19
Beat boxing champ @_GraceSavage is a hell of a way to kick things off pic.twitter.com/TSmWlnOD1D
— Kevin Massimino (@KevinMassimino) September 3, 2019
The One About #NoFomo ?♀️
Follow @MizzBritta
There is something super likable about a one track conference: (1) everyone is in one room and shares the same experience, (2) no #FOMO about going to the wrong session. Thanks @Drift @davegerhardt @davecancel #HYPERGROWTH19 pic.twitter.com/Hkk4nVJy2h
— Britta Schellenberg (@MizzBritta) September 3, 2019
The One About The Two Daves ⚡⚡
Follow @KimDavis_
Two Daves at #HYPERGROWTH19 @dcancel @davegerhardt @Drift pic.twitter.com/btnxZqpP9D
— Kim Davis (@KimDavis_) September 3, 2019
The One About Brand Love ?
Follow @JonEJacobs
Why do we love a brand?
-it’s not a logo
-it’s not a blog post
-it’s not a package design
-it’s not an Instagram postIt’s the customer experience we had.
(Via @dcancel #HYPERGROWTH19)
— Jonathan Jacobs (@JonEJacobs) September 3, 2019
The One That Talks About Failure ❌
Follow @ADotConnector
“The problem with trying hard is sometimes you fail.”
–@AlexHonnoldThis describes not only a universal truth, but resonates with the entrepreneurial mindset (in my opinion) especially. Startup folks know about the factor of failure, we keep going.
#HYPERGROWTH19 @Drift pic.twitter.com/bSdtgxC8mi
— Steve Vilkas (@ADotConnector) September 3, 2019
The One About How You Make People Feel ?
Follow @jessiecoan
“No matter what industry you are in, and what you do – what people are going to remember is how you make them feel when you when you were doing it.” @dhmeyer #HYPERGROWTH19
— Jessie Coan (@jessiecoan) September 3, 2019
The One About Making Your Team Happy ?
Follow @catiecoutinho
Love hearing @leelasrin talk about why she wants KPIs tied to “team happiness.” We live in the feedback economy and the way we treat our teams directly impacts the way they treat our customers, making employee happiness one of our biggest differentiators. #hypergrowth19 pic.twitter.com/dzHw7N1EzQ
— Catie Ivey Coutinho (@catiecoutinho) September 3, 2019
The One About Superstars ?
Follow @emilymias
Favorite talk at #HYPERGROWTH19 so far? @anitaelberse of @HarvardHBS on the gap between top stars & the ones who don’t quite make it.
It’s all about making big bets and the possibility of epic failure. But going *all in* is far more rewarding than a slew of smaller, safer bets. pic.twitter.com/qNVTs5LkDV
— Emily Mias (@emilymias) September 3, 2019
The One About Answering Questions ?
Follow @RoanokeMaven
You are helping prospects one person at a time.
Produce content that answers questions and then optimize the crap out of it.@ryandeiss taking people to church.#HYPERGROWTH19 pic.twitter.com/lQLtZ2SH47
— Christina Garnett #INBOUND19 (@RoanokeMaven) September 3, 2019
The One About AI ?
Follow @stephbaiocchi
Soooooo stoked for @Drift Automation!! ?? Give me that AI tech! ? @eliast #HYPERGROWTH19 pic.twitter.com/Ogkh6mMKkI
— Stephanie Baiocchi (@stephbaiocchi) September 3, 2019
The One That Goes Far And Wide ✈️
Follow @efenigson
@jennifer – Go wide with your brand, and narrow with your product, that allows you to develop the brand and audience and keep options to grow on product side. @away @drift #HYPERGROWTH19 #strategy #marketing cc @eliavalaluf @ShiftMarket pic.twitter.com/mslE8jvtTI
— Efrat Fenigson ✈️#INBOUND19 (@efenigson) September 3, 2019
The One With The Mic Drop ?
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Mic dropped #HYPERGROWTH19
Billy Gene Shaw preaching how video ads that break the 4th wall entertain & sell $h!t as a result.
Make it entertaining: choose music, props, environment, and camera angles pic.twitter.com/Ep1sRWP5Lj
— Jarin Chu (@JarinChu) September 3, 2019
The One With The Navy SEAL ?️
Follow @AmandaCozz
People are your most important asset, no matter what business you are in. -Todd Seniff, US Navy #HYPERGROWTH19 pic.twitter.com/yhCB6V2M4g
— Amanda Cozzens (@AmandaCozz) September 3, 2019
The One With The Household Name ?
Follow @Pardees
Sarah Blakey – Spanx became a household name with no advertising because they led with stories. Your customers will always be more interested in the why than they will with the what. #HYPERGROWTH19 pic.twitter.com/fKMxvkfVsD
— Pardees Safizadeh (@Pardees) September 3, 2019
The One About Mindset ?
Follow @JimMacLeod
I push my body and it responds – @JesseItzler
For both he and his wife @sarablakely it’s all about #mindset
#HYPERGROWTH19 pic.twitter.com/Ukp0oi0ws2— Jim MacLeod (@JimMacLeod) September 3, 2019
The One Where We Live Up To The Hype ?
Follow @melaniebeth_
I'll be honest- I wasn't sure if #HYPERGROWTH19 was going to live up to all the .. well, hype.
Then I attended & it ABSOLUTELY did. What an incredible, inspiring, educational, energetic, and overall amazing day. Jealous of anyone attending in #SanFrancisco pic.twitter.com/67Hd6jaChU
— Melanie Kinney (@melaniebeth_) September 4, 2019
The One With All Of The Lights ?
Follow @rowanwalrath
A final surprise courtesy of @Drift: a special performance by the dance troupe Light Balance! #HYPERGROWTH19 pic.twitter.com/SRrSyAeyVX
— Rowan Walrath (@rowanwalrath) September 3, 2019
The One That Made Us Go ?
Follow @AnaAlessan
Not even lying – my @Drift bot and sales rep booked a meeting while I was watching this performance at #HYPERGROWTH19. Apple watch notifications off the wall. ? pic.twitter.com/muSUPA73vT
— Ana Alessandra (@AnaAlessan) September 3, 2019