What. A. Day.
It started with some beatboxing. And ended with a light show/dance performance unlike anything I’ve ever seen. And what happened in between all that? Well there were plenty of learnings from entrepreneurs, marketers, and industry leaders at the top of their game. Not to mention, we might’ve set a record for most LL Cool J references at a conference…but that’s another story.
Here’s a play-by-play of some of the coolest learnings and favorite moments from HYPERGROWTH Boston, as told by tweets from our attendees👇
The One Where We Kick Things Off 🎬
Things getting started here at #HYPERGROWTH19
— Kevin Massimino (@KevinMassimino) September 3, 2019
The One About #NoFomo 🙅♀️
There is something super likable about a one track conference: (1) everyone is in one room and shares the same experience, (2) no #FOMO about going to the wrong session. Thanks @Drift @davegerhardt @davecancel #HYPERGROWTH19 pic.twitter.com/Hkk4nVJy2h
— Britta Schellenberg (@MizzBritta) September 3, 2019
The One About The Two Daves ⚡⚡
— Kim Davis (@KimDavis_) September 3, 2019
The One About Brand Love 💙
Why do we love a brand?
-it’s not a logo
-it’s not a blog post
-it’s not a package design
-it’s not an Instagram post
It’s the customer experience we had.
— Jonathan Jacobs (@JonEJacobs) September 3, 2019
The One That Talks About Failure ❌
“The problem with trying hard is sometimes you fail.”
This describes not only a universal truth, but resonates with the entrepreneurial mindset (in my opinion) especially. Startup folks know about the factor of failure, we keep going.
— Steve Vilkas (@ADotConnector) September 3, 2019
The One About How You Make People Feel 🤗
— Jessie Coan (@jessiecoan) September 3, 2019
The One About Making Your Team Happy 👍
Love hearing @leelasrin talk about why she wants KPIs tied to “team happiness.” We live in the feedback economy and the way we treat our teams directly impacts the way they treat our customers, making employee happiness one of our biggest differentiators. #hypergrowth19 pic.twitter.com/dzHw7N1EzQ
— Catie Ivey Coutinho (@catiecoutinho) September 3, 2019
The One About Superstars 🤩
It’s all about making big bets and the possibility of epic failure. But going *all in* is far more rewarding than a slew of smaller, safer bets. pic.twitter.com/qNVTs5LkDV
— Emily Mias (@emilymias) September 3, 2019
The One About Answering Questions 🙋
You are helping prospects one person at a time.
— Christina Garnett #INBOUND19 (@RoanokeMaven) September 3, 2019
The One About AI 🤖
— Stephanie Baiocchi (@stephbaiocchi) September 3, 2019
The One That Goes Far And Wide ✈️
@jennifer – Go wide with your brand, and narrow with your product, that allows you to develop the brand and audience and keep options to grow on product side. @away @drift #HYPERGROWTH19 #strategy #marketing cc @eliavalaluf @ShiftMarket pic.twitter.com/mslE8jvtTI
— Efrat Fenigson ✈️#INBOUND19 (@efenigson) September 3, 2019
The One With The Mic Drop 🎤
Mic dropped #HYPERGROWTH19
Billy Gene Shaw preaching how video ads that break the 4th wall entertain & sell $h!t as a result.
Make it entertaining: choose music, props, environment, and camera angles pic.twitter.com/Ep1sRWP5Lj
— Jarin Chu (@JarinChu) September 3, 2019
The One With The Navy SEAL 🎖️
— Amanda Cozzens (@AmandaCozz) September 3, 2019
The One With The Household Name 🏠
Sarah Blakey – Spanx became a household name with no advertising because they led with stories. Your customers will always be more interested in the why than they will with the what. #HYPERGROWTH19 pic.twitter.com/fKMxvkfVsD
— Pardees Safizadeh (@Pardees) September 3, 2019
The One About Mindset 🧠
— Jim MacLeod (@JimMacLeod) September 3, 2019
The One Where We Live Up To The Hype 🙌
I'll be honest- I wasn't sure if #HYPERGROWTH19 was going to live up to all the .. well, hype.
— Melanie Kinney (@melaniebeth_) September 4, 2019
The One With All Of The Lights 💡
— Rowan Walrath (@rowanwalrath) September 3, 2019
The One That Made Us Go 😍
— Ana Alessandra (@AnaAlessan) September 3, 2019