What Is Conversational Marketing? Definition, Examples and Best Practices Behind a Conversational Marketing Strategy

Conversational Marketing Definition Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Unlike traditional marketing, conversational marketing uses targeted, real-time messaging and intelligent chatbots instead of lead capture forms — that way leads never … Continue reading What Is Conversational Marketing? Definition, Examples and Best Practices Behind a Conversational Marketing Strategy