Conversational Marketing has exploded over the last few years. So it’s only natural companies are looking to hire for this role. Take for instance Palo Alto Networks®, the fastest-growing security company in history. They posted this job description last week:
But it’s not just large Fortune 100 companies like Palo Alto Networks looking to expand their teams with conversational marketing expertise. Startups like ThriveHive have designated “Drifters.”
And these are just two examples of dozens. As we head into next year, 2019 is truly shaping up to the be the year of the conversational marketer.
So why are so many companies looking to hire for this role if they haven’t already?
Well Conversational Marketing Managers (CMMs) are the front line when it comes to optimizing interactions with prospects through messaging platforms like Drift. You can think of a CMM as a BDR, email marketer and developer rolled into one powerful conversational marketing expert.
Conversational Marketing Managers spend their days building custom bots, collaborating with the sales team, sending emails and optimizing websites and bots for conversations. This person is adept at leveraging conversations at scale to grow revenue.
But what exactly will a Conversational Marketing Manager do and what requirements should you look for when hiring your very first? We’re actually asked, “Do you have a profile of who to hire to head up CM?” all the time by companies looking to get started with or optimize their use of conversational marketing.
So today, we’re sharing it!
Ready to get started with Conversational Marketing?
Conversational marketing is new, so the role of a CMM is too. This job description will evolve over time and the role will likely look different at every company. Are you hiring for a CMM? Share your job descriptions with us!