Clay Collins is the founder and former CEO of Leadpages and a straight-up marketing genius.
(I’m not kidding; and I think you’ll get the idea within the first five minutes of listening.)
But he isn’t your traditional marketing guy. Clay comes from a science and psychology background — and since Clay was in Boston for a bit, David reached out to have him on Seeking Wisdom to do what he does best: talk marketing.
We talked about why you should look for inspiration from companies outside of your industry, why Clay keeps a MASSIVE swipe file with his favorite websites and landing pages, and the idea of “found traffic” — taking advantage of all of the people who are already on your website.
If you love marketing, I think you’ll love this interview with Clay.
Time Stamped Show Notes:
02:08 – The secret to finding inspiration (and looking outside of your industry)
04:19 – Clay’s massive swipe file
10:23 – How Clay created passion and knowledge at his company
13:00 – Found traffic, generating leads, and conversion optimization
17:30 – Dan Kennedy, endless sales funnels, and the growth mindset
21:30 – Organizing your team around the company’s goals
23:10 – A recap on what we learned from Clay
25:28 – Clay’s background and founding Leadpages
3 Key Points:
- Find role models beyond companies in your industry for inspiration.
- There’s magic waiting on your website already — and it’s called found traffic.
- Marketing should never be done — everything can be a funnel.
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