Today’s B2B buyer is in charge. And guess what? They’ve done a lot of research on you before ever coming to your website.
So when they do come to your site, you need to give them the personalized experience they’ve come to expect in the consumer world.
You can make this a reality by adopting a conversational sales approach – using chatbots to convert buyers on your website into meetings and revenue.
Maybe you’re completely new to chatbots and are looking to understand the impact they can have on your business. Or maybe you’re already using chatbots on your site to connect with customers but want to get a deeper understanding of what’s possible.
This is where the Conversational Sales Handbook can help.
Conversational sales is the fastest way to build trust and credibility with buyers to turn them into customers. It helps you get more sales opportunities, identify who to focus on, and understand what matters to buyers.
And here’s the thing. Conversational sales isn’t about you. It’s about helping your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals first and your business’s goals second.
Because your number one job is to be friendly, personable, and human – and ask questions about what they’re looking to do.
So to help, we wrote this Handbook with the Drift sales team, interviewing them about their process, best practices, and strategies for using conversational sales during the entire buyer journey. We also explain what conversational sales looks like through the eyes of an SDR, account executive, and sales manager.
And that’s just the tip of the iceberg. As employee #14 at Drift, Brendan McManus understands the power of conversational sales – both in his role on the Drift sales team and in his work with customers. Here’s what he has to say about it:
In this Handbook, you’ll get answers to questions like:
- How does conversational sales work?
- How do I implement conversational sales?
- How do I optimize conversational sales for my own business?
So, my question to you is, are you ready to help customers buy?