“We need to launch chat support.” Those words have always had the potential to strike fear into the heart of every customer support leader. Why? Because launching a new support channel is no joke. It requires planning, training — and, sometimes –onboarding new team members to help you execute on your strategy. But most businesses … Continued
By Drift
Conversational marketing and sales is about meeting prospects where they are and providing a one-to-one experience that feels less like a sales pitch and more like a helpful dialogue between friends. When executed properly, a conversational approach leads to better educated prospects, more closed deals, and a stronger relationship between buyers and your brand. But … Continued
By Drift
When Molly Graham joined Facebook, where she worked on employment brand and mobile, there were about 80 million users. When she left four and a half years later, there were 1.5 billion. Remarkable growth, without a doubt — but embedded in that biographical detail is a lesson Graham likes to share with those who are … Continued
By Drift
People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. … Continued
By Drift
You’ve got a great product and customers that love using it. But you’ve also got big revenue goals and a sales organization that’s hungry for leads. While your marketing team’s responsible for generating overall awareness in the marketplace, it’s a demand generation professional’s job to turn that awareness into predictable pipeline that will ultimately grow … Continued
By Drift
I’m obsessed with tracking email marketing performance. From delivery, bounces, and open rates to click-throughs and unsubscribes, I track multiple metrics to analyze how well email is performing as a marketing channel. But that should come as no surprise, right? Every best-in-class demand gen team tracks those same email performance metrics. I even went to … Continued
Product marketing is one of those areas of the marketing profession that’s shrouded in mystery. Is it sales enablement? Marketing? Part of product? No one knows. But they should. That’s because — when done right — product marketing is one of the most powerful weapons in your marketing arsenal. It has the power to help … Continued
By Drift
This year, B2B digital ad buyers–mostly marketers–will spend $4.6 billion to tell the world about their products. They’ll use all the typical marketing channels and tactics to spread the word — display, content syndication, SEM, social, re-marketing, email, and more. The ad copy will be different, of course. The calls to action? Optimized for maximum … Continued
By Drift
Once upon a time, sales was an art form. Reps either had the “touch” or they didn’t. They were rainmakers, or they weren’t. There was a huge reliance on the sales rep who could “sell anything” versus the one with the repeatable, customer-centric approach. But, times have changed. And so has the sales profession. What … Continued
There’s an enormous shift happening within sales and marketing organizations, and you probably don’t even realize it: The tools you use every day are becoming more connected to one another and capable of the kind of intelligent exchange of information that’ll make your life as a marketer way easier. Over the last 5 years, we’ve been … Continued
By David Cancel
Today we announced our Series C: a $60M round of funding led by Sequoia Capital. You can read the full announcement if you’re interested in the press release, but I wanted to take a few minutes here to talk about customer experience and the future of Conversational Marketing. I’ve always been obsessed with the customer … Continued
By Drift
I’ve been in the content game for a while now. Long enough to have seen marketers measure content a million different ways, and even track ROI with fancy formulas and attribution models. Without a doubt, there are lots of ways you can see how content performs at different stages of the funnel. You can be … Continued