By Drift
Here’s the thing: you should be reading. A lot. Especially if you’re a technical lead or trying to level up your engineering role. It’s easy to focus only on the daily grind. After all, software engineering is a challenging job, and you worked hard to get to where you are. You’re basing your day-to-day work … Continued
Taking a sabbatical, for most people, means kicking back and catching up on long-neglected TV shows. If you know anything about Drift co-founder David Cancel, though, you know he’s extremely intentional about everything—sabbaticals included. So it’s no surprise that when DC took his one-month sabbatical (at three years instead of the usual five), he learned … Continued
By Drift
One day. One stage. 29 speakers. (Click Here to tweet this image ^) HYPERGROWTH sprung from two beliefs: that the best way to learn is from other people, and that sometimes the greatest ideas come from outside our own industries. That’s why there’s no other event like it. We’re talking wall-to-wall learning, a community of … Continued
By Drift
You know it. I know it. It’s time to say it. Spray and pray marketing has had its heyday. The evolution toward a more targeted (efficient, effective) approach has been documented on this very publication. At Drift, we know the value getting in front of your target accounts, let alone having a chance to talk … Continued
By Kari Howe
Getting close to customers takes more than just words — it requires leadership, action, and a willingness to let this customer-centric philosophy guide decision-making every single day. If this sounds intense, that’s because it is. But at Drift, we know that this kind of rigorous application of our beliefs will help us achieve our ultimate … Continued
By Drift
This week, we launched Drift Signatures. If you haven’t heard the news, head on over to Sonja’s post and have a quick read. (For real, go check it out now and then come on back. This link will open a new tab.) Back? Okay. Now we can get started. You may remember from Sonja’s post … Continued
By Drift
Marketers are always looking for new ways to get more eyeballs on our work — whether that’s more clicks on content, more website traffic, or getting more people to webinars and events. And while it’s true that you have to think big to grow an audience and make a name for yourself, sometimes the smallest … Continued
By Drift
2.5 million emails are sent every second. If you’re a CEO, director, vice president, or some other title-holding business leader, it’s safe to say that at one point or another, it’s felt like all those emails were flowing straight to your inbox. You know what I’m talking about — formulaic prospecting emails, big hype marketing … Continued
By Drift
Matt Bilotti, Sr. PM & Dimitri Kennedy, Sr. SWE at Drift This is something people ask me a lot. They say “Pete, how do I get promoted? I’ve been an engineer for a year or two now, and I’m ready for the next level.” The best way, without fail, is to learn from the successful seniors … Continued
By Drift
People want to be recognized. If I’ve visited a website before, I want to be greeted like a friend, not a stranger. And if I’ve given a business my information in the past, I want them to recognize my preferences every time I visit their site going forward. Why? Well, it not only feels good … Continued
Here’s an eye-opening stat: Only 22% of B2B businesses are satisfied with their website conversion rates. Why? Because the path that most people follow on a company’s website tends to look something like this.? Customer gets to your website, scrolls through your homepage, checks out your products, looks at your pricing page, and then before … Continued
By Drift
The alignment between marketing and sales teams can make or break the success of your business. Every quarter, the strength of that bond is tested by the number and quality of leads delivered to sales by the marketing team. It should come as no surprise then that when demand generation isn’t a priority within an … Continued