If you’ve ever worked in a customer-facing role, then you’ve probably heard the line, “Put yourself in your customers’ shoes.” Hold on, don’t click away just yet! While you’re here, take a second to think about it: Do you really know what your entire experience looks like from the customer’s side of things? It can … Continued
A definition of growth marketing including quotes from former HubSpot CMO Mike Volpe, Wealthfront VP of Growth Andy Johns and more.
What separates good marketers from great marketers? A sense of curiosity. The best marketers ask questions constantly. What would happen if we change this copy? What about sending our newsletter on a different day? Or how about trying a new channel altogether? But before getting into any talk about tactics or channels, the first question … Continued
Have you ever received an email that reads like this? 👇 Hi, [First Name], I see you work at [company name] as [title] and may be interested in learning more about our services. Can we set up a time to chat? If you have, then you know how unlikely it is that an email like … Continued
We tend to think of trends as something that comes and goes. And while I won’t tell you you’re wrong for ignoring most fashion trends, when it comes to marketing…you should pay attention. Because the best marketing trends aren’t based on hype — they satisfy customer expectations, put new technology to work, and drive better … Continued
By Ryan Drawdy
The rules in marketing have changed. You can’t create a pretty landing page or e-book and expect to stand out. People today want to connect with people. Being real and authentic is the only way to go in marketing today. But this doesn’t mean we’re all expressing ourselves in the same way. Some of you … Continued
Prior to working at Drift, I was the farthest thing from a “reader.” Not that I thought it was a waste of time or anything like. I just didn’t have the right perspective about learning. Then I met DC. There’s a quote from Charlie Munger that sums up how DC feels about books: “In my … Continued
By Jay Acunzo
☝️ Click Here To Tweet This Tip ☝️ Wistia is on a mission – and it’s not just trying to sell video software. A few years ago, I might have described Wistia as a SaaS company that offers video hosting and analytics. But thanks to a major product launch this year, the company is in flux. They’re … Continued
The latest guest on Coffee With a CMO is no longer a CMO — but I promise we didn’t cheat. Mike Volpe is now the CEO of Lola, but he has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned … Continued
Marketing automation is like electricity running through the walls: everybody’s got it. So what’s the next level? Brian Kardon is the CMO at Fuze and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about the future of marketing, why tech isn’t as important … Continued
By Janet Mesh
It’s no secret — marketing and sales teams are obsessed with leads. From sales qualified to marketing qualified conversions, they are a core metric for measuring the success of activities and building pipeline. And, in most organizations, a ton of effort, energy, and time is spent on building strategies, content, and campaigns to drive prospective … Continued
Trust me: you want to be on Tim Kopp’s coaching tree. Tim has learned to identify exactly what separates would-be marketing executives from those who wouldn’t make it. His time as a marketing leader for Procter & Gamble, Coca-Cola, ExactTarget, and now as a venture investor, has helped him train up a lot of marketers, … Continued