Among revenue teams, AI marketing is booming. That’s because marketing and sales teams have the most to gain from AI. According to McKinsey, global marketing and sales teams can use AI to unlock up to $6 trillion in annual value. In fact, in the same report, 74% of marketing and sales respondents reported a revenue … Continued
By Kristin Hess
The majority of today’s financial services firms see digital transformation as one of their most important strategic priorities. According to a recent report by Broadridge, financial services firms are projected to spend 27% of their overall IT budget on digital transformation. That’s because digital transformation is the key to meeting their clients’ current and future … Continued
Today’s top marketers are creative, customer-centric, and data-driven. Personalized marketing campaigns allow us to be all three at the same time. If you look around, there are so many different flavors to personalization, each with its own set of benefits. You might use a customer’s email activity to send personalized offers instead of just a … Continued
Marketing a B2B business is a complicated job — and, with it, comes a whole new set of challenges. Today, the B2B buying process has almost completely gone digital with two-thirds of buyers saying they prefer remote and self-service interactions over in-person ones. As a result, marketers have to cut through the noise of an … Continued
By Drift
If you’ve ever flipped through your high school yearbook and cringed, you know the feeling: One day, we’ll look back on the era of third-party cookies and wonder, “What were we all thinking?” While there was a time when third-party tracking data was the best way to learn about website visitors, that time is rapidly … Continued
Over the last quarter, we’ve spent a lot of time trying to understand our customers’ day-to-day habits and make meaningful updates to improve the Drift experience. A couple of the things we zeroed in on? Now you can seamlessly integrate Drift into your help center workflow and have more control over who on your team … Continued
By Drift
Creative intelligence…that’s something for designers and art directors, right? Wrong. As a sales rep, creative intelligence matters more to your role – and your organization – than you might assume. In the B2B world, customer experience has become a key differentiating factor. The way you sell is a huge part of that experience. It’s a … Continued
By Drift
For years, marketers claimed that personalization was the “future of customer experience.” Well, that future is here….and it’s not pretty. Drift’s 2020 State of Conversational Marketing report found that 53% of buyers are frustrated by the number of irrelevant ads and emails they get from B2B companies. And they’re not the only ones feeling the … Continued
Why can’t sales and marketing just get along? As the two teams most responsible for revenue, sales and marketing are the backbone of any for-profit organization. With that great responsibility, often comes great stress. And that stress can often lead to unproductive bickering between marketing and sales. Seeing thousands of companies, across various demographics (industry, … Continued
By Drift
As a marketer, a big part of your job (and this is a job all B2B marketers are doing in one way, shape or form) is to drive demand through campaigns. Those campaigns might be a webinar, a social campaign, an event like #HYPERGROWTH. Some people are sharing ebooks and whitepapers in their campaigns. You … Continued
By Drift
It all started with a sticky note. And a long to-do list. And two developers. And a dream to make people’s lives more organized and productive, wherever they worked and lived around the world. The idea to create Trello was formed between the minds of co-founders, Joel Spolsky and Michael Pryor. Their goal was to … Continued
By Drift
It wasn’t always like this. There was a time not too long ago when forms were stacked to the ceiling and conversational marketing was just a far off dream. Now with thousands of companies relying on conversational marketing every day to help them qualify and close more leads, the need for best practices has never … Continued