The first day of fall is right around the corner. But, even as the days get cooler, you want your team to keep bringing the heat. That’s why, today, we’re excited to announce six new Drift features that will make your sales and marketing teams even more efficient — whether that’s with prospecting, reporting, or … Continued
By Riya Ahuja
Have you ever had something custom-built for you? Or, more generally speaking, have you ever wanted something custom-built for you? Me too. That’s why, when I joined Drift as a sales development representative (SDR), I was so excited to realize that Drift was literally built for SDRs. Because with tools that tell you how to … Continued
By Sara Lieber
By 2025, the global webinars and virtual events market is expected to reach $4.4 billion in value — nearly triple the size that it was in 2020, according to a report by Frost & Sullivan. Even without the hard data though, it’s clear that webinars have become a mainstay in many of our digital marketing … Continued
Inflation, talent shortages, supply constraints — manufacturers don’t have it easy in 2023. It’s no wonder then that today’s manufacturing leaders are seeking new ways to achieve their goals. In fact, Gartner found that 80% of CEOs within the manufacturing industry are increasing their digital technology investments to counter current economic pressures. At the same … Continued
By Scott Ernst
AI Made Me Do It is a monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This inaugural edition is written by AI devotee and Drift CEO, Scott Ernst. What’s On My AI-Mind AI is the biggest technological revolution humanity has ever experienced. Rather than seeing … Continued
By Sean McGowan
“We need to bring our website into 2023 or else we’ll lose more customers.” And yet…“We don’t have the money to invest in new marketing programs, nor can we afford to hire any more support representatives to monitor chat.” Do any of these statements sound (painfully) familiar to you? If you answered yes, you’re definitely … Continued
By Stacy Chen
Pipeline, pipeline, pipeline 🎵 Like a refrain in a trending song, we’ve all been hearing “pipeline” on repeat — whether it’s in team meetings, company-wide emails, or even on LinkedIn. And that’s to no one’s surprise: A report by Ebsta and Pavilion found that pipeline generation dropped by 42% in 2022, and has yet to … Continued
Like the phrase “buying journey” implies, sales deals are kind of like road trips, with buyers and sellers working together to reach their final destination — a closed deal. And while this is still true in the digital era, the way that buyers and sellers interact has shifted. In the past, sellers were the ones … Continued
With the August heat in full swing, we’re excited to announce 10 new features that will make your marketing and sales teams more efficient, so you can spend more time in the sun. ☀️🏖️ Read on to learn what’s new 👇 Optimize Team Adoption with the Sales Rep Setup Report We heard that sales leaders … Continued
More opportunities, more pipeline, more revenue — all leading to higher ROI. That’s what we want out of our tech stack, right? At Drift, we’re always looking to get the biggest bang for our buck, and we assume that’s how you feel about our product, too. Hi 👋 I’m Madison, Data Analyst at Drift. As … Continued
Traditionally, selling has been like a never-ending game of tag. Door-to-door, phone-to-phone, email-to-email, sellers had to constantly chase contacts in the hopes of grabbing their attention before they could run away. The result? An experience that was inefficient, impersonal, and frustrating for everyone involved. It’s unsurprising then that buyers are no longer willing to keep … Continued
Although artificial intelligence (AI) has become something of a buzzword in our daily lives, for B2B companies, it’s more like a loose puzzle piece. While we know how valuable AI can be to our marketing and sales strategies, many of us are not quite sure where it fits in. With the variety of AI tools … Continued