2020 blindsided all of us. Personally, professionally, you name it. When 2020 forced people home, the need to meet buyers on their terms rapidly sped up digital transformation for B2B companies. Buyers now want the same conveniences in their business buying that they get when ordering a book on Amazon or a ride on Uber. … Continued
Back in late 2019, Drift surveyed over 130 marketing executives to assess the state of marketing leadership and modern marketing teams. Little did we know that COVID would soon be turning our world upside down. A year later, as the vaccine rollout continues, some form of normal appears to be on the horizon. For me, … Continued
As a marketer, it’s easy to jump from one social trend to the next. But if the last year taught us anything, it’s that we can’t be so quick to move on. That’s why I was so inspired by the theme of this year’s International Women’s Day: #ChooseToChallenge. The message is a rallying cry to … Continued
Editor’s Note: This interview was first published in Tricia Gellman’s Path to CMO 3.0 newsletter. Subscribe to the newsletter here. Fearless is a misleading word. When we use it – to describe our heroes or leaders – we’re not idolizing their lack of fear or insecurity. We’re celebrating their bravery. We’re celebrating their ability to … Continued
Romeo and Juliet is a far cry from a picture-perfect love story. (SPOILER ALERT, they die at the end.) But this Shakespearean tale is less about two star-crossed-lovers and more about two warring families. The problems between the Montagues and the Capulets couldn’t be solved by some dewy-eyed teenagers. And in that respect, Romeo and … Continued
Q4 is always a challenging quarter. Not only are you trying to make your year-end numbers, but you’re also grinding out a marketing and business strategy for next year. That said, Q4 2020 is a whole other animal. This year forced us to hit the reset button – as businesses, as people, and as citizens. … Continued
On August 4th, Drift announced not only the release of Drift Prospector for sales but an entirely new category: Revenue Acceleration. And we did it in the middle of a pandemic 👇 It’s always nerve-wracking launching a new category. That said, if there was a best time to create a category, that time is now. … Continued
“Great brands will be able to play a role in society greater than just selling a product. And that will likely pay off in the long-term.” – John Sculley ?Marketing giant John Sculley made a career out of taking risks. In an interview with The Drum, John shared his past challenges building brands at Pepsi … Continued
When people are thrust into conflict – or whatever term you care to use at this point – everyone reacts differently (i.e., fight or flight). Yet, there are two very human things we all do during times of uncertainty: We draw comparisons: Where were you during the 2008 financial recession? The stock market crash of … Continued
Have you ever felt trapped by your own data? I have ? Not because I don’t have enough of it, but because there’s so much data spread across so many teams and technologies that it feels impossible to understand what it’s saying and know what actions to take. As marketers, we’ve become consumed with expanding … Continued
When I first started as Drift’s CMO late last year, a few things were top of mind for me: Meet the team and learn about their goals, align those goals with sales and reach out to the larger Drift and marketing community. As part of that community outreach, I wanted to get a sense of … Continued
Life isn’t linear. So why do we expect career paths to be? ? That’s a question I asked myself (and the LinkedIn community) after reading an article from Gallup on reimagining the corporate ladder. A long time ago, I realized abiding by a stiff corporate hierarchy wasn’t in the cards for me. The more I … Continued