Author: Tom Schneller

3 Ways Manufacturers Can Make Drift Their Competitive Advantage

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Inflation, talent shortages, supply constraints — manufacturers don’t have it easy in 2023. It’s no wonder then that today’s manufacturing leaders are seeking new ways to achieve their goals. In fact, Gartner found that 80% of CEOs within the manufacturing industry are increasing their digital technology investments to counter current economic pressures. At the same … Continued

Sales Is a Three-Legged Race. Here’s How Drift Helps Manufacturers Win.

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Traditionally, selling has been like a never-ending game of tag. Door-to-door, phone-to-phone, email-to-email, sellers had to constantly chase contacts in the hopes of grabbing their attention before they could run away. The result? An experience that was inefficient, impersonal, and frustrating for everyone involved. It’s unsurprising then that buyers are no longer willing to keep … Continued