Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You’re Actually Trying to Build a Buyer-Centric Journey.
Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Molly Sloan at email@example.com. Stop and assess. Ask yourself three questions: If one were to land on your website, intending to purchase or evaluate your product, how hard have you made that for them? What’s your top priority […]
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