Managing a deal cycle as an account executive is far from easy. Not only do you have to stand out from a noisy crowd of competitors, but you also have to convince a buying committee (which could include anywhere from six to 10 people) that your solution is the right solution and will provide the … Continued
Have you ever gone shopping, only to get bombarded by a salesperson as soon as you walk into the store? You politely say, “I’m just poking around,” and then feel them looming over your shoulder as you look through racks of clothes. Sure, it’s overwhelming and uncomfortable. But it’s also clear this person isn’t focused … Continued
Behind every deal, every new customer, and every renewal…is a conversation. We would know. Last year, Drift’s customers had 41 million chats. The results: Our conversations have led to 7.5 million leads, 650,000 booked meetings, $8 billion in influenced pipeline, and $1 billion in influenced revenue. (Yes, with a B!) What’s our secret? Well, we … Continued
I’ve been building chatbots at Drift for about three years now. Along the way, I’ve tried designing a lot of different chatbots and Conversational Marketing strategies. Some worked great. Others…well, let’s chalk them up to learning experiences. Overall, the biggest lesson I’ve learned is the importance of creating a Conversational Marketing strategy across your website, … Continued
How easy is it for your customers to buy from you? Sales teams are tuned into pipeline, win rate, and sales-qualified leads. But they’re missing the most important part of the modern sales process: conversations. We no longer live in a world where companies are the gatekeepers of product information, or where sales teams get … Continued
I’m obsessed with chatbots. I know it’s a bit of a niche obsession but, for almost three years now, I’ve been building chatbots. At this point, I dream in decision trees. Not to say that I don’t have other normal obsessions too, like The Real Housewives franchise. But that’s not what this blog is about. … Continued
Marketers invest a lot of money and resources on their websites to deliver high intent leads to sales. But, guess what? 81% of tech buyers don’t fill out forms when they encounter gated content online. And 58% of companies don’t follow up with those who do fill out forms. Which means your future customers are … Continued
“Cue the confetti, pumpkin is back.” I opened my inbox to that email at the end of this summer. My eyes widened. I could feel fall and crisp Boston air just around the corner. But I wasn’t convinced. “Summer is JUST ending,” I thought. Not worth it to break my morning routine to get a … Continued
Like many of you, Drift made the decision to have all employees work from home for the time being. We know dozens of other companies are in the same boat and are in the midst of adjusting their own sales and marketing plans. In-person events have been canceled, postponed or moved online, leaving your events … Continued
Comparing chatbots to live chat a little bit like pitting email automation against a sales rep’s friendly follow-up. They’re totally different things. Sure, there are definitely times when it’s better to use one over the other. But the most exciting thing to me? You don’t have to choose between them. In this post, we’re diving … Continued
Hey everyone, Sammi here with some exciting news ? Today we’re introducing Conversational Marketing – the newest podcast in the HYPERGROWTH Network. We wrote the book on Conversational Marketing, so we thought it was about time we got started on the podcast ? Now, every other Wednesday you can get tips, tricks, and everything in … Continued