Author: Sean Lane

Here Are 3 Real-Life Ways Sales Teams Can Embrace AI

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These days, it feels like artificial intelligence (AI) is all anyone can talk about. But, it’s hard not to ask: “Is AI overhyped?” The short answer: Definitely not. According to McKinsey, by 2030, AI is expected to create $13 trillion in value for businesses globally. And recent innovations like ChatGPT already signal the potential that … Continued

Why There’s No Right Ops Team Structure (Just a Right Mindset)

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Try putting a bunch of operations folks in one room and ask them, “What is the perfect team structure?” I guarantee you would never get a definitive answer. That’s why I’m here to end the debate once and for all. And the answer is pretty simple 👇 There is no “perfect” team structure. While operations … Continued

Going Under the Hood: How Does Drift…Use Drift?

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One of the questions I receive most often is: “How does Drift use Drift?” Our mission is to change the way that businesses buy from businesses. Which is why we don’t just build and sell Drift, we also use it. That means we know all the ins and outs of Drift — what it can … Continued

These Are the Top 50 Books Recommended by Operations Pros

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If you’re like me and work in operations, you’re constantly looking for the next way to step up your game. But inspiration can be hard to come by, and you can’t always expect it to come from within. So, how do we do it? We read constantly 📖 On my podcast, Operations, I ask all … Continued

The 3-Step Process to Cleaning Out Your Operations Closet

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Think back to when you were a kid and your parents told you to clean your room. Did you gather up the mess, shove it in the closet, and marvel at how much better everything looked? (I definitely did). But, as we know now, hiding that mess didn’t make it magically go away for good. … Continued

3 Strategies for Ops People on How to Say “No”

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Here’s the thing. New projects are always coming up, a pandemic upends your perfectly crafted schedule, and chances are, you already have more on your plate than you can handle. With all the swirl that comes with working in operations, there is one magical arrow every ops person should have in their quiver that’s the … Continued

3 Ways You Can Level Up Every Interaction with Go-To-Market Leaders

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In every meeting or interaction, there’s one aspect that is even more important than the content being presented – that’s how you present and articulate the content. From the words you use, the energy you bring, and the consistency with which you bring them, these things all matter and can make or break an interaction. … Continued

This Is the Biggest Mistake Operations Teams Make

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There are so many articles explaining what sales operations teams need to do in order to have better cooperation from salespeople. With titles like, “Three Tips to Get Sellers to Listen” or  “An Open Letter to Salespeople from Sales Ops,” it’s evident that the root issue is being overlooked. The biggest and easiest mistake a … Continued

A Guide to Salesforce Reporting for Conversational Marketing

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“How do I know if conversational marketing is working?” is a question we hear often at Drift. And it’s obviously one worth answering. Because once you can accurately measure something, you can work to improve, fine-tune, and amplify its impact. I’m Sean Lane, Director of Operations at Drift. I’m here to demystify reporting on conversational … Continued

SaaS Sales Expert Mark Roberge on Why Sales Leaders Need to Follow These 4 Steps To Scale Their Teams [Exclusive Interview]

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The tactical details of the sales process vary from company to company and even from individual to individual, but there are certain universal insights that will help any sales team thrive. Once revealed, these foundational concepts may seem like common sense, but the truth is that many people don’t really learn them without a good … Continued