There can be no conversations without people. We certainly would know. Because, behind all of the conversations that go through Drift’s platform, there are countless hardworking marketing, sales, and customer service pros constantly brainstorming new and creative ways to engage with their buyers and customers. And those people deserve all the recognition in the world. … Continued
“Work it harder, make it better, do it faster, makes us stronger. More than ever, hour after hour, work is never over.” Daft Punk said it best: Work is never over. But is that really true? Could work be over, and still better, if you only focused on the activities that moved the needle for … Continued
Personalization can mean a lot of different things to different kinds of marketers. But all marketers should consider it a necessity. 66% of customers expect companies to understand their needs and expectations. With more and more B2B buying happening digitally, if this demand isn’t met, customers will simply take their business elsewhere. Sadly, 57% of … Continued