Matt Heinz, Author at Drift

[REPORT] Selling in a Digital First World: The 2021 State of Conversational Sales

February 16, 2021

We live in a decade of digital disruption and transformation. Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. And from the tech we use to the ways we live and work, … Continued

How Today’s Most Successful CMOs Achieve Marketing Alignment with Their CEOs & Boards

March 4, 2020

By Matt Heinz

As marketers, it’s easy for us to see the value in what we do. But what about for the sales team? What about for the CEO and Board? How often have you run into the challenge of having to justify marketing’s direction? How often have you been in the hot seat? For marketing to be … Continued

Author: Matt Heinz