Author: Lucas Walker

The Secret Power Of The Words “Just” and “Only” (And 6 Other Tips To Help You Write More Compelling Copy)

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Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. We all write copy. Copywriting isn’t just for direct response marketers or ad men from the 1960s. Sales, marketing, customer success, and entrepreneurs, it doesn’t matter. From a cold prospecting email, to highlighting product updates to … Continued