By Lynn Tan
Imagine you’re inviting your friend to a party. You call them up, tell them all the cool stuff (foam machine and glowsticks? Karaoke? Award-winning chef on the grill?) but immediately hang up before telling them when it is and how to get there. That’s fine – things happen. So your friend calls you back to … Continued
By Lynn Tan
Sometimes, the thing behind great success is not what you expect. Take a big Hollywood blockbuster – when the accolades come out, it’s usually all about the movie stars and the director. But, when you think about it, so many other people and systems had to come together to bring the film to life. There … Continued
By Lynn Tan
Your database is arguably one of your company’s most valuable assets. After all, in life, success often depends on who you know. And, in business, success hinges on how well you know and understand your customers and prospects. But, it’s not enough to just have a list of contacts. In order for your database to … Continued
By Lynn Tan
Wow. It wasn’t until I sat down to start writing this blog post that I realized I’ve been in the marketing operations space for almost six years! And now here I am writing my very first blog post for all my marketing ops peers out there – hello everyone ? Six years may sound like … Continued