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Author: Lynn Tan

How Drift’s Marketing Ops Team Got 18% Of Its Time Back

February 10, 2020

By Lynn Tan

Imagine you’re inviting your friend to a party. You call them up, tell them all the cool stuff (foam machine and glowsticks? Karaoke? Award-winning chef on the grill?) but immediately hang up before telling them when it is and how to get there. That’s fine – things happen. So your friend calls you back to … Continued

The 3 Key Attributes of a Scalable Marketing System

July 29, 2019

By Lynn Tan

Sometimes, the thing behind great success is not what you expect. Take a big Hollywood blockbuster – when the accolades come out, it’s usually all about the movie stars and the director. But, when you think about it, so many other people and systems had to come together to bring the film to life. There … Continued

How to Build and Maintain a Best-in-class Database Management System

July 1, 2019

By Lynn Tan

Your database is arguably one of your company’s most valuable assets. After all, in life, success often depends on who you know. And, in business, success hinges on how well you know and understand your customers and prospects. But, it’s not enough to just have a list of contacts. In order for your database to … Continued

How Drift’s Marketing Ops Manager Builds a Best-in-Class Marketing Tech Stack (And How You Can Too)

April 8, 2019

By Lynn Tan

Wow. It wasn’t until I sat down to start writing this blog post that I realized I’ve been in the marketing operations space for almost six years! And now here I am writing my very first blog post for all my marketing ops peers out there – hello everyone ? Six years may sound like … Continued

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