Author: Laura Adint

The Account-Based Selling Guide from Real-World Practitioners

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Account-based selling is how B2B sales teams allocate resources towards top accounts, while still connecting with as many quality prospects as possible. You want a balance between giving top-tier accounts extra attention, while still putting enough muscle behind one-to-many campaigns as well. To strike this balance, you need to measure every touchpoint, so you can … Continued

6 Metrics Chief Revenue Officers Care About & How to Impact Them

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Chief revenue officers (CROs) offer even more revenue-driving potential than you might already imagine based on their title. Not only does their work focus on directly growing revenue through their own team’s actions, but they also orchestrate different departments around common objectives. While individual departments might track their own unique sets of metrics, CROs are … Continued