By Julie Hogan
At Drift, we put the customer at the center of everything we do. So it’s humbling when our customers go out of their way to share their own Drift success stories back with us. The stories they shared throughout 2020 were inspiring. From figuring out how to accelerate revenue while working with fewer resources, to … Continued
By Julie Hogan
Over the last few weeks, we’ve had conversations with as many of you as we can over the phone, email, chat, text message, Slack, Drift Video, Zoom, LinkedIn, Twitter – pretty much anywhere you’ve wanted to connect, we’ve tried to make it happen. Because we know the COVID-19 pandemic has created unprecedented challenges for businesses. … Continued
By Julie Hogan
Each year, marketers crown a new channel the “king” of marketing ? First it was email, then personalization, then content. Drumroll, please… according to the fifth edition of Salesforce’s State of Marketing Report, it’s customer experience. Is a relentless focus on customer experience new? Not particularly. People have been talking about it as early as … Continued
By Julie Hogan
A few weeks ago I had the exciting privilege of announcing the Top 50 Conversational Marketers of 2019 on stage at HYPERGROWTH San Francisco. As part of that list, we highlighted some of our extraordinary Drift Partners. Since its inception in 2018, the Drift Partner Program has grown to over 300 organizations from around the … Continued
By Julie Hogan
What you draw on a whiteboard is rarely a reflection of real life. Yet, as leaders of customer success and implementation organizations, we continue to repeat the same mistake. We map out our idealized versions of what should happen when customers buy our products. We activate our teams to follow specific processes and wait for … Continued
By Julie Hogan
Our final HYPERGROWTH event of 2019 had extra special meaning for me. As someone who is 100% responsible for the success and experience of Drift’s customers, I was thrilled to close out the day celebrating the 6 Drift customers who influenced and inspired us the most in 2019. We also highlighted an additional 44 stand … Continued
By Julie Hogan
Yup, that’s right…you didn’t read this wrong. We’re talking about customers who cancel, churn, leave, and say good-bye to Drift. Are we nuts to write about this? Maybe…but it’s something we talk about inside of Drift a lot. Our mantra at Drift is “always be learning,” and part of my job is to learn why … Continued