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Author: Justin Keller

Wondering How to Fit AI into Your GTM Strategy? Start Here.

July 28, 2023

By Justin Keller

Although artificial intelligence (AI) has become something of a buzzword in our daily lives, for B2B companies, it’s more like a loose puzzle piece. While we know how valuable AI can be to our marketing and sales strategies, many of us are not quite sure where it fits in. With the variety of AI tools … Continued

3 Easy Steps to Reignite Your ABM Fire

July 6, 2023

By Justin Keller

It’s hard to admit when a relationship isn’t going to work out. You think back to all of the excitement you felt in the beginning, how much you cared, and all of the effort you put into making things work. You can’t help but wonder: “What happened?” 👆To clarify, I’m talking about you and your … Continued

10 Marketing & Sales Trends You Can’t Ignore in 2022

February 7, 2022

By Justin Keller

I don’t have a crystal ball to see what the rest of 2022 has in store for us. But I do have plenty of data. There’s so much that’s changed in the last two years — how can you build (and execute) a solid strategy that’s agile enough to adjust to how work is changing … Continued

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