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Author: Holly Xiao

AI for Sales: A New Era for Selling

July 25, 2023

By Holly Xiao

For years, artificial intelligence (AI) technology felt like something out of a science fiction movie. Now, with the explosion of new tools on the market like ChatGPT and Google’s Bard, everyone is scrambling to figure out what our lives and, more importantly, our work will look like with bots in the mix. And that’s especially … Continued

Real-Time Insights & Generative AI: How Drift Will 2x Your Sales Impact

June 14, 2023

By Holly Xiao

Today’s sales landscape is dynamic…and complex (to say the least). Between changing buyer expectations, increasing competition, and information overload, the game has shifted. Traditional tactics no longer work like they used to. Cold calls yield meetings only 2% of the time, while email open and reply rates remain low (21% and 1% respectively). This creates … Continued

More Customization in AI and Enhanced RealTime Dashboard: December Releases from Drift

December 15, 2022

By Holly Xiao

It’s hard to believe 2022 is already coming to an end! Although we don’t have a crystal ball to predict the future, we can provide more insights to help you evaluate this year’s performance and prepare you for a successful 2023. So, to close out 2022, we are introducing enhancements in our Conversational AI and … Continued

More Productive Reps, More Quality Pipeline: Why Drift Was Made for Your Sales Team

October 12, 2022

By Holly Xiao

If you’re reading this, I think it’s safe to assume that pipeline generation is top of mind. You’re not alone: 49% of B2B sales and marketing leaders say that pipeline growth is their top priority. Pipeline is the oxygen that keeps businesses going. But here’s the problem. The public markets have been hit hard in … Continued

Drift for Sales: Build and Close More Pipeline, Faster

March 16, 2022

By Holly Xiao

Let’s face it. The way businesses buy from businesses is outdated. It’s time-consuming, inefficient, and disorganized for both buyers and sellers. With a shift in buying dynamics coupled with digital buying behavior, sales teams continue to anticipate challenges ahead. In fact, a survey of sales professionals found that 55% of respondents expected a decrease in … Continued

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