Gail Axelrod
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The Most Important Management Book Of All-Time
On this episode of Seeking Wisdom, DC and DG discuss former Intel CEO Andy Grove and his book High Output Management – which just might be one of the most important management books of all-time. Plus DC shares one secret tell that will show you who your next great manager might be. You can […]
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How to Realign Your Enterprise Sales Team in the Age of Conversational Selling: A Conversation with Board Advisor & Sales Leader Chris Reisig
Let’s take a little trip down Sales Memory Lane. You’re a BDR or SDR cold calling prospects. Maybe you’re lucky enough to get one in 100 people to pick up the phone. But when they do, the prospect doesn’t even know why they’re being called. Then comes the heavy lift, especially for an inexperienced rep, […]
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Lessons From The High Volume Business – Scaling Hootsuite, Vidyard & Constant Contact with Steve Johnson
On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more. You can get the #Marketing podcast on Apple Podcasts, SoundCloud, Spotify, Stitcher or wherever you get your podcasts. Or listen to the full audio version below 👇 Like this episode? Be sure […]
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Why Brand is the Only True Marketing Advantage You Have: Ryan Deiss on Building Character Diamonds to Differentiate Your Business
Editor’s Note: The following transcript is from Ryan Deiss’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Ryan touched on three key items: The key to creating a compelling brand lies in building a character that resonates with […]
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How First Round Capital Bet on Brand to Change the VC Industry
First Round Capital is one of the most widely loved venture capital firms in tech — no small feat for a VC firm to claim. Through their platform (VC for brand marketing and value-add projects), they’ve built the Harvard Business Review-of-Startups, hold 80+ events per year for their portfolio companies, and even help founders pitch […]
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How To Become A Learning Machine (And Triple The Number Of Books You Read In 2019)
This week on Seeking Wisdom, DC and DG re-visit one of the most popular episodes of all time to share their secrets to reading more books. Why? Because reading is key to transforming you into a learning machine. And that means helping you get ahead in your career. You can get Seeking Wisdom on Apple Podcasts, SoundCloud, Spotify, Stitcher or […]
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Atlassian’s Joff Redfern on Scaling Product Teams Through Hypergrowth
On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why talent is priority 0, joining the Atlassian team and much […]
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Every Great Brand Touts a Promised Land. Here’s How to Tell the Story of Yours (From the Guy Who’s Helped Salesforce, Square and More)
Editor’s Note: The following transcript is from Andy Raskin’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Andy touched on three key items: Switch your messaging from “Why us” (selling your company) to “Why you” (selling the […]
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5 Lessons You Can Steal From Today’s Top B2B Brands (And The Process Behind Writing A New Book)
On this #Marketing edition of Seeking Wisdom, DG sits down with Jay Acunzo to unpack 5 lessons he learned from today’s top B2B brands while working on season one of #Exceptions. Plus, get a behind-the-scenes look at the writing process for Jay’s new book, the art of self-publishing and more. You can get the #Marketing […]
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Creativity, Constraints and the Rebrand of Grado Labs
Grado Labs is far from a fresh new startup. They’ve been around since 1953. They have an old-school CEO and a legacy brand to uphold. So how did their VP of Marketing convince his boss to push forward with a rebrand? What do they need to consider before changing anything? And how can they ensure […]
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Thinking Fast & Slow (And The Reason Why Everything Is Always On Sale)
On this episode of Seeking Wisdom, DC and DG break down lessons from Daniel Kahneman’s classic book Thinking, Fast and Slow – and why this might be the most important book for anyone in sales and marketing. Topics on this episode: Lessons from a recent outdoor ad campaign and American Eagle Cognitive biases Anchoring […]
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Product Managers: Want To Work Better With Engineers? Here’s The Secret.
It’s a special episode of #Build. Host Maggie Crowley is joined by members of Drift’s Product and Engineering teams. Meet Alexa Nguyen, Senior Product Manager, Trevor Rundell, Director of Engineering, and Peter Karl II, Lead, Product Efficiency. The group chats through how product and engineering can work together most efficiently. That means breaking through […]
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