By Gail Axelrod
If there’s anything we can all agree on, it’s that 2020 was a year like no other. And while I’m not keen to revisit it any time soon, it did produce a lot of creative marketing campaigns – after all, they do say adversity breeds creativity. So while I’m eager to put last year in the … Continued
By Gail Axelrod
I’ve never been so happy to write a predictions post in my life. Why? Because it means 2020 is finally coming to an end – that we can finally look forward to 2021 and all the possibilities it might bring. For many of us, that’s hopefully a return to normalcy – seeing our friends and loved ones … Continued
By Gail Axelrod
Well folks, it’s finally here. The last month of a year that has felt like 10 years wrapped into one. And, unfortunately, many of us are ending 2020 where it started – at home. While 2020 is not a year I’d personally like to relive, it has taught us some valuable lessons and forced us … Continued
By Gail Axelrod
Digital advertising accounts for half of the world’s total media ad spend. And, according to eMarketer, worldwide digital ad spend is expected to reach $517.51 billion by 2023. Despite this ballooning investment, marketers struggle to see a consistent return. And when they do see results, they’re often hard to measure and replicate. Now more than … Continued
By Gail Axelrod
It’s no secret that COVID-19 has forced businesses to adapt their sales models to fit a new digital reality. But Drift, Heinz Marketing, and Sales Benchmark Index (SBI), want to know exactly what adapting means for your business – and to better understand how your sales organization has fared during this shift. To do that, we’re … Continued
By Gail Axelrod
No matter what outcome you might have been hoping for… this week has been A LOT. Deep breath. And it’s been harder than ever to stay focused on oh, you know, work. But time waits for no man (or woman, or human). 2021 is coming whether we like it or not. So, in this final … Continued
By Gail Axelrod
Artificial intelligence has likely already made a huge impact on your life – whether you know it or not. Think about the role AI plays in the news you read to the brands you engage with to the way you purchase products. In fact, data from McKinsey Global Institute, PwC, Gartner and IDC all forecast … Continued
By Gail Axelrod
At Drift we have a saying – innovate, don’t invent. Why? Because practically every business question has been answered in a book. Because you can take inspiration from anywhere. Because putting your own spin on something is much more efficient – and likely more powerful – than coming up with a brand new idea from scratch. And … Continued
By Gail Axelrod
If you think in-person events are crucial to your company’s success, you’re not alone. In fact, 85% of B2B leaders agree with you. Which is why it’s kind of shocking that 93% of leaders also plan to continue virtual events…even after the world returns to some semblance of normalcy. That’s because, over the last few … Continued
By Gail Axelrod
This year, Pride Month, which is celebrated across the country and around the world every June, was especially sweet. Because just a few weeks ago, the Supreme Court delivered the LGBTQ community a hard-won and long-overdue victory. In its recent ruling, gay and transgender workers are protected, unequivocally, from workplace discrimination. Until this ruling, it … Continued
By Gail Axelrod
Special thanks to Kyle Thelemann for compiling the data cited throughout this post. Since the COVID-19 outbreak began, the world slowly, then quickly, and then pretty much all at once, moved online. Now, for virtually every business, your website is your storefront. And there’s no escaping just how important digital has become, nearly overnight. With … Continued
By Gail Axelrod
Couldn’t make it to RevGrowth, our two-day virtual learning event? No worries. I’ve rounded up a few of the most important lessons for CMOs (and any marketer, really) right now. OR if you were there, you, like me were likely inundated with information. So I’m curating the best of the best advice in this handy … Continued