Gail Axelrod
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Aligning Sales & Marketing Around The Buyer Should Be Your Primary Focus for 2020. Here’s Why & How To Do It With Conversational Marketing.
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Everyone knows that sales and marketing are responsible for driving revenue. But despite this shared goal, these two departments are rarely aligned around much else. And that’s a shame too, shows a recent report from LeadMD. Because businesses with strong sales and marketing alignment are 67% more effective at closing deals, 58% more effective at […]
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This Framework from Facebook’s Darius Contractor Is the Secret to Faster Growth
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Today on Growth, Facebook Messenger’s Head of Growth, Darius Contractor, joins Matt to talk through experiment development, design and tracking all using a system Darius developed called EVELYN (Experiment Velocity Engine Lifting Your Numbers). With EVELYN growth teams can input and prioritize their experiments as well as track them all the way from initial specing […]
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Post-mortems: The Secret To Better Performing Products (And Teams) with FYI’s Marie Prokopets
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On today’s episode of Build, Maggie sits down with FYI co-founder Marie Prokopets to talk through how to run seriously effective project post-mortems. Marie explains what they are, why you should be doing them, what you can hope to learn, and how to write the perfect post-mortem report. You’ll leave this episode (and your first […]
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15 Leading SaaS CROs on How to Close Deals Faster and Exceed Quota in 2019 and Beyond
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Drift recently teamed up with the folks at Gong and OpenView to survey leading SaaS CROs to find out what it takes to drive revenue growth while aligning sales, marketing and customer success. We’re digging deep into what makes for a truly outstanding CRO and asked 15 to share their secrets (including our own Josh […]
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Inside the Mind of a Global CMO (Sarah Kennedy Ellis, Marketo/Adobe)
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In the series finale of Exceptions, we go inside the mind (and schedule) of one of the world’s top CMOs, Sarah Kennedy Ellis of Marketo. We discuss the acquisition by Adobe, how brand affects her team’s work and her own, and why the Exceptions exploration is the most important journey for modern marketers to make […]
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Contently on What We Really Mean When We Say Brand Story
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In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to […]
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10 Things That Made Me A Better Marketer
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On this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post on LinkedIn). And he’s not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, […]
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How to Build a Brand for Technical Products with Twilio’s CMO Sara Varni
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Over the course of this series, we’ve profiled plenty of companies whose products make sense to most of us in business (not to mention the few companies who have the enviable task of marketing to other marketers — ahh, the dream, right?). But what if your product is highly technical in nature? How do you […]
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Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas
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On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney’s favorite books and how he resurrected the K-Swiss brand to compete with […]
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The Math Gives You the Data, but the Magic Comes from the People
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On this episode of #Operations, host Sean Lane talks with Auvik Network’s CMO, Jacqui Murphy. Jacqui and Sean talk about how she’s scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people. Plus, why she’s banished vanity metrics for good, her belief that the magic […]
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Is this the future of personalization?
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On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we’re targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of […]
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The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing)
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On this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, and more. This 12 minute episode will help you unlock the power of copywriting – even if you think writing isn’t your thing. […]
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