Gail Axelrod
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10 Things That Made Me A Better Marketer
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On this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post on LinkedIn). And he’s not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, […]
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How to Build a Brand for Technical Products with Twilio’s CMO Sara Varni
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Over the course of this series, we’ve profiled plenty of companies whose products make sense to most of us in business (not to mention the few companies who have the enviable task of marketing to other marketers — ahh, the dream, right?). But what if your product is highly technical in nature? How do you […]
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Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas
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On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney’s favorite books and how he resurrected the K-Swiss brand to compete with […]
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The Math Gives You the Data, but the Magic Comes from the People
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On this episode of #Operations, host Sean Lane talks with Auvik Network’s CMO, Jacqui Murphy. Jacqui and Sean talk about how she’s scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people. Plus, why she’s banished vanity metrics for good, her belief that the magic […]
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Is this the future of personalization?
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On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we’re targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of […]
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The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing)
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On this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, and more. This 12 minute episode will help you unlock the power of copywriting – even if you think writing isn’t your thing. […]
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Solving Marketing’s Work Crisis with Workfront
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It feels like we say it every day: Marketing is changing. Fast. In this episode, we talk to Workfront’s CMO Heidi Melin about what the future of work entails, why we’re ill-prepared at most organizations, and what to do about it. You can get Exceptions on Apple Podcasts, SoundCloud, Spotify, Stitcher, Google Play Music or wherever you get your podcasts. Or […]
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The Three Paths To Becoming a CMO with Heather Zynczak (CMO at Pluralsight)
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Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career […]
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Metrics are Meaningless without Segments with Brett Queener, VC & Former Salesforce EVP
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On this episode of #Operations, host Sean Lane sits down with VC and former Salesforce EVP and GM, Brett Queener. Queener joined the company when it was at $11 million in revenue. Today, Salesforce’s market cap stands at $123 billion. This monumental growth is due in large part to Queener’s focus on specialization and segmentation […]
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Why Every Marketer Needs a Swipe File
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Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It’s so important, we named our show after the concept 😉 Get the Swipe File on Apple Podcasts, SoundCloud, Spotify, Stitcher, Google Play Music or […]
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The Value Of Live Chat: Comparing Email and Chat Conversion Rates
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Thinking about how live chat conversion rates compare to email? Here's a simple way to look at it.
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Scaling Without Breaking with Zapier
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In this episode, we perform a live audit on Jay’s workflow (it gets hairy) with Zapier’s Head of Certified Experts Program, Jesse Parker, and we’re joined by Zapier CEO and co-founder Wade Foster, who helps us uncover the one simple truth that can help solve a ton of problems encountered when scaling a brand. You […]
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