The Drift blog is focused on providing you with the best sales and marketing advice out there. And I promise, we’ll still deliver on that every single day. But I also know that many of us need a little break right now – from all the update emails, work-from-home best practices, statistics and how-to lists … Continued
At Drift, we’re big, BIG, readers. So much so, we have a Drift Book Club and our CEO regularly shares his favorite reads. So we wanted to know what some of the senior leadership team at Drift is reading to get 2020 started off on the right foot. Here are their must-read books for this … Continued
Modern sales meetings present unique challenges – whether it’s a team meeting or a sales call with a new prospect. And while you can’t always predict what will happen in a meeting, there’s plenty you can do to be prepared. The very best sales leaders know from experience what it takes to run great meetings, from … Continued
The best way to sell? Don’t sell at all. Instead, you need to build a relationship with your buyer. In other words, act as a consultant and show your prospects how you can help solve their pain points. That’s exactly what Sarah Ouyang and the team at Lattice, a people management software provider, set out … Continued
“Can we reduce friction on our site?” ☝️That’s the question Ben Battaglia, Director of Marketing at Lessonly, has asked himself since he joined the training software provider almost three years ago. And Drift helped do just that. But getting there was a long and winding road. As Ben grew through the ranks at Lessonly, starting … Continued
Earlier this year, we sat down with 20 sales and marketing leaders at large technology companies – think Datadog, Acquia and Zenefits – to ask one simple question: How do you buy? Now we’re sharing those secrets with you. In our new book, B2B Buying Secrets: How Today’s Top Marketing & Sales Leaders Buy, you’ll get access … Continued
Collectively, the companies on the 2019 Forbes Cloud 100 have raised more than $25 billion (yes, billion with a ‘b’) in funding. It’s safe to say, then, that this group knows a thing or two about growth. So, for the third year in a row, we’re digging deep into the sales and marketing practices of … Continued
Everyone knows that sales and marketing are responsible for driving revenue. But despite this shared goal, these two departments are rarely aligned around much else. And that’s a shame too, shows a recent report from LeadMD. Because businesses with strong sales and marketing alignment are 67% more effective at closing deals, 58% more effective at … Continued
Editor’s Note: This article was first published in June 2017. Learn, help, and be human. In no specific order, this is the mantra we embody not only in sales, but throughout the company. We hold everyone accountable to make sure we understand the customers needs first and try our best to help wherever we can. … Continued
Today on Growth, Facebook Messenger’s Head of Growth, Darius Contractor, joins Matt to talk through experiment development, design and tracking all using a system Darius developed called EVELYN (Experiment Velocity Engine Lifting Your Numbers). With EVELYN growth teams can input and prioritize their experiments as well as track them all the way from initial specing … Continued
On today’s episode of Build, Maggie sits down with FYI co-founder Marie Prokopets to talk through how to run seriously effective project post-mortems. Marie explains what they are, why you should be doing them, what you can hope to learn, and how to write the perfect post-mortem report. You’ll leave this episode (and your first … Continued
Drift recently teamed up with the folks at Gong and OpenView to survey leading SaaS CROs to find out what it takes to drive revenue growth while aligning sales, marketing and customer success. We’re digging deep into what makes for a truly outstanding CRO and asked 15 to share their secrets (including our own Josh … Continued