If you think in-person events are crucial to your company’s success, you’re not alone. In fact, 85% of B2B leaders agree with you. Which is why it’s kind of shocking that 93% of leaders also plan to continue virtual events…even after the world returns to some semblance of normalcy. That’s because, over the last few … Continued
This year, Pride Month, which is celebrated across the country and around the world every June, was especially sweet. Because just a few weeks ago, the Supreme Court delivered the LGBTQ community a hard-won and long-overdue victory. In its recent ruling, gay and transgender workers are protected, unequivocally, from workplace discrimination. Until this ruling, it … Continued
Special thanks to Kyle Thelemann for compiling the data cited throughout this post. Since the COVID-19 outbreak began, the world slowly, then quickly, and then pretty much all at once, moved online. Now, for virtually every business, your website is your storefront. And there’s no escaping just how important digital has become, nearly overnight. With … Continued
Couldn’t make it to RevGrowth, our two-day virtual learning event? No worries. I’ve rounded up a few of the most important lessons for CMOs (and any marketer, really) right now. OR if you were there, you, like me were likely inundated with information. So I’m curating the best of the best advice in this handy … Continued
The Drift blog is focused on providing you with the best sales and marketing advice out there. And I promise, we’ll still deliver on that every single day. But I also know that many of us need a little break right now – from all the update emails, work-from-home best practices, statistics and how-to lists … Continued
At Drift, we’re big, BIG, readers. So much so, we have a Drift Book Club and our CEO regularly shares his favorite reads. So we wanted to know what some of the senior leadership team at Drift is reading to get 2020 started off on the right foot. Here are their must-read books for this … Continued
Modern sales meetings present unique challenges – whether it’s a team meeting or a sales call with a new prospect. And while you can’t always predict what will happen in a meeting, there’s plenty you can do to be prepared. The very best sales leaders know from experience what it takes to run great meetings, from … Continued
The best way to sell? Don’t sell at all. Instead, you need to build a relationship with your buyer. In other words, act as a consultant and show your prospects how you can help solve their pain points. That’s exactly what Sarah Ouyang and the team at Lattice, a people management software provider, set out … Continued
“Can we reduce friction on our site?” ☝️That’s the question Ben Battaglia, Director of Marketing at Lessonly, has asked himself since he joined the training software provider almost three years ago. And Drift helped do just that. But getting there was a long and winding road. As Ben grew through the ranks at Lessonly, starting … Continued
Earlier this year, we sat down with 20 sales and marketing leaders at large technology companies – think Datadog, Acquia and Zenefits – to ask one simple question: How do you buy? Now we’re sharing those secrets with you. In our new book, B2B Buying Secrets: How Today’s Top Marketing & Sales Leaders Buy, you’ll get access … Continued
Collectively, the companies on the 2019 Forbes Cloud 100 have raised more than $25 billion (yes, billion with a ‘b’) in funding. It’s safe to say, then, that this group knows a thing or two about growth. So, for the third year in a row, we’re digging deep into the sales and marketing practices of … Continued
Everyone knows that sales and marketing are responsible for driving revenue. But despite this shared goal, these two departments are rarely aligned around much else. And that’s a shame too, shows a recent report from LeadMD. Because businesses with strong sales and marketing alignment are 67% more effective at closing deals, 58% more effective at … Continued