Gail Axelrod
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How to Approach Experimentation: Bite-sized Changes vs. Big Swings
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Today on #Growth, Matt is talking all about experimentation. Specifically how to approach changes you might make to your site or product – bite-sized or incremental changes vs. going all out with big swings. Matt breaks this down with a real-world example you’ve probably faced yourself – updating your homepage. There are pros and cons […]
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You Are What You Measure with Robin CMO Joe Chernov
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Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He’s often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG and Joe talk about micromanaging versus empowerment, […]
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The Why Behind What We Build with FullStory’s Justin Dilley
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Today on Build, Maggie sits down with Justin Dilley, Head of Product at FullStory, a customer experience data platform. Before he joined FullStory, Justin jumped into the world of product management after business school first at Amazon where he worked on their payments and Kindle teams. Then it was back to the east coast where […]
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How to Create & Own a Category with Optimizely
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In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely’s CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can implement […]
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Introducing The Marketing Swipe File – Because Every Great Marketer Needs One
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If you’ve been listening to Seeking Wisdom lately, you know we’re gearing up to launch a bunch of brand new shows. Which is why I’m pumped to tell you about our newest – Marketing Swipe File – live here. The Swipe File, which airs every Tuesday is available on Apple Podcasts, SoundCloud, Spotify, Stitcher, […]
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Introducing #Operations: Go Under the Hood of Hypergrowth Companies like Amazon, Okta and Salesforce
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To all the marketing and sales ops pros out there deep in the trenches, we know automation work isn’t glamorous. And maybe it seems like no one cares about your Salesforce hack or that Marketo lead routing program you built from scratch at 2 in the morning. But we’re here to change all that. Because […]
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How Great Products are Like Great Stories with Acquia’s Matt Kaplan
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Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across their digital experience platform. And, fun fact, he was on MIT’s gymnastic team back […]
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Why & How to Write a Book for Your Brand with Drift’s Dave Gerhardt
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Today, we get a rare chance to go inside the process of writing a book with Conversational Marketing author and Drift VP of Marketing Dave Gerhardt. Hear why the company felt it was time to do so, how they plan to promote it (without derailing the team), and more details about the wins, frustrations, regrets, […]
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When & How to Make Your First Growth Hire
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On today’s episode of #Growth, host Matt Bilotti and Drift’s VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you’ve found product-market fit, a proven way for people to buy your product and a true customer base. […]
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How to Measure Product Market Fit with Superhuman Founder Rahul Vohra
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On this episode of Build, host Maggie Crowley chats with Rahul Vohra, founder & CEO of Superhuman. Rahul is also the founder of beloved Gmail plugin Rapportive. Shortly after its founding, the company was acquired by LinkedIn where Rahul ran email integrations. During those years, he developed an intimate perspective of the email space – […]
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Stop Marketing Blind. An Exclusive Conversation with Rand Fishkin & Casey Henry.
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How do we divide up our time as marketers to build a great brand? Do we know? Do we have a PLAN to do so? In the Season 2 premiere of Exceptions, host Jay Acunzo goes inside SparkToro, the audience intelligence search engine, cofounded by former Moz co-founder and CEO, Rand Fishkin, and Casey Henry, […]
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The Most Remarkable Product Onboarding I’ve Ever Seen
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On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the “fastest email experience ever made.” No matter if you’re in B2B or B2C this episode and Superhuman’s unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because […]
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