Erik Devaney
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Account-Based Marketing (ABM): A Complete Guide
Account-based marketing is one of the hottest topics in B2B marketing. We take a look at how ABM differs from traditional marketing.
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What Is Conversational Marketing? Definition, Examples and Best Practices Behind a Conversational Marketing Strategy
Conversational Marketing Definition Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Unlike traditional marketing, conversational marketing uses targeted, real-time messaging and intelligent chatbots instead of lead capture forms — that way leads never […]
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The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences
There’s no denying the hype that’s been surrounding chatbots over the past few years. Whether you view the technology as a passing fad, or believe that chatbots will revolutionize how people communicate and interact, the impact chatbots are having on online experiences is real…and it’s measurable. To help shed light on how chatbots are reshaping […]
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10 Lessons From Wellness Experts Rich Roll and Brad Stulberg That Will Make You a Better Human
There’s no denying that wellness has become a hot topic these days. It seems like everywhere you look, self-proclaimed wellness gurus are sharing tips, tricks, and hacks for improving your physical and mental well-being. Rich Roll and Brad Stulberg aren’t like that. In fact, as you’ll soon discover, the whole idea of “hacking” your way […]
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7 Lessons From Our VP of Growth That Will Make You Rethink Sales Email
Earlier this week we introduced the world to Drift Sequences, a sales email tool that actually helps customers buy. One of the masterminds behind Sequences was our in-house mad scientist (and VP of Growth) Guillaume Cabane, a.k.a. “G.” For years, G has been trying to understand how to craft the perfect experiences for potential customers, […]
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5 Secrets From Price Intelligently’s CEO You Can’t Afford to Miss
If you work in SaaS, chances are you’ve heard of Price Intelligently, a company that’s been focused on taking the guesswork out of pricing (and injecting some much-needed science into it). The Price Intelligently team are also the creators of ProfitWell, a free product that integrates with tools like Stripe, Braintree, and Zuora to bring […]
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The Mad Scientist Is Back! Here Are 4 Inbound Automation Secrets That Will Make You Rethink Your Growth Strategy in 2018
A few weeks back, we gave Drift’s VP of Growth, Guillaume Cabane (a.k.a. “G”), a marker and a whiteboard and asked him to drop some knowledge on us. Specifically, we wanted to know: What should growth marketers be focused on in 2018? And what secrets can you share for giving teams an edge? Ultimately, G’s […]
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One Simple Change That Will Make Your Brand Feel More Human
When I first started writing for the Drift blog, way back in May of 2016, our blog images had an aesthetic that could best be described as “cartoony.” Like many other SaaS companies were doing, we were illustrating all of the images for our content. For example, last year when our director of marketing Dave […]
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6 Lessons From Carol Meyers That Will Make You a Better Marketer
Carol Meyers has been through four — yes, count them, four — IPOs in her storied career: First at Shiva Corporation (later acquired by Intel), then at Unica Corporation (later acquired by IBM), then at LogMeIn, and finally at Rapid7, where she currently serves as Chief Marketing Officer. And FYI: Those four IPOs were worth […]
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Your Favorite Content of the Year (2017 Edition)
This past year has been a whirlwind for us here at Drift. From hosting our first conference (HYPERGROWTH), to unleashing dozens of new features in our product (like LeadBot, and Drift Email, and Drift ABM), to raising our Series B round…it’s hard to keep track of everything that’s happened. But now, as I look at […]
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Why Today’s Buying Experience Is Broken: 3 Videos That Tell the Story
Go to any company website or YouTube channel today, and chances are you’ll be able to find a product video — something that explains what their product does, and how customers can use it to their benefit. Here’s what you won’t typically find: The company’s story. Their reason for being. What problem are they trying […]
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How We Scale Lead Generation Through Blogging
Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download […]
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