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Author: Erik Devaney

How WeWork Grew into the Second Most Valuable Private Company in the US: 4 Key Secrets to Unlocking Extraordinary Growth

May 2, 2019

By Erik Devaney

Editor’s Note: WeWork announced on Monday, April 29 2019 that it confidentially filed to go public. If you’re reading this post, we’re guessing you’ve heard of WeWork. And chances are you might’ve even spent a day or two (or much longer) working in one of WeWork’s distinct, modern coworking spaces. Heck, you might even be … Continued

The Future of Video Selling: 4 Essential Sales Video Trends Salespeople Will Turn to in 2020 (and Beyond) to Grow Revenue and Close Deals Faster

April 24, 2019

By Erik Devaney

For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and … Continued

How Glossier and Its Army of 1.8 Million Instagram Followers Are Conquering the Beauty Industry

March 20, 2019

By Erik Devaney

A research firm recently estimated the global beauty products market to be worth $532 billion. That’s big. Really big. (For some perspective, the global digital marketing software market is estimated at $35 billion.) And here’s the thing: revenue growth in the beauty industry shows no signs of slowing down. The pie keeps getting bigger and … Continued

How Reading Books Saved this CEO’s Life: 4 Can’t-Miss Lessons to Steal Now

January 24, 2019

By Erik Devaney

 Editor’s Note: The following is based on Steli Efti’s HYPERGROWTH 2018 presentation. Ready for HYPERGROWTH 2019? You can pre-order tickets here. There’s no way around it: If you want to unlock the next level in your career growth, you need to read – and not just the sports or style section. You need to read … Continued

Eventbrite’s Remarkable Journey From $0 to $10 Billion in Ticket Sales: 4 Crucial Growth Secrets Every Entrepreneur Needs to Know

January 9, 2019

By Erik Devaney

On September 20th, 2018, Eventbrite went public, selling 10 million shares and raising $230 million in its initial public offering (IPO). The company’s valuation soared to nearly $2 billion. For Eventbrite co-founders Julia and Kevin Hartz, it must have been the happiest day of their lives. I mean, apart from their wedding day… and when … Continued

This is How You Become a Remarkable Leader: 4 Revolutionary Leadership Lessons From Former Navy SEAL Jocko Willink

January 4, 2019

By Erik Devaney

Editor’s Note: The following is based on Jocko Willink’s HYPERGROWTH 2018 presentation. Ready for HYPERGROWTH 2019? You can pre-order tickets here. In his HYPERGROWTH 2018 presentation, former Navy SEAL and best-selling author Jocko Willink talked about the leadership lessons he learned during his 20-year career in the military. From leading his fellow SEALs in battle as the commander … Continued

From Breakthrough Idea to Billion-Dollar Empire: 4 Secrets Behind Squarespace’s Extraordinary Growth

December 5, 2018

By Erik Devaney

If you manage a website or blog — or regularly listen to podcasts — there’s a 99.999% chance you’ve heard of Squarespace. And considering the website creation company now boasts more than 2 million paying customers, there’s also a decent chance that you either a) use Squarespace yourself or at least b) know someone who … Continued

We analyzed the sales and marketing practices of the top 100 SaaS companies. Here’s what we found.

October 24, 2018

By Erik Devaney

For the second year in a row Forbes, in partnership with Bessemer Venture Partners and Salesforce Ventures, released its Cloud 100 list of the top private SaaS companies in world. We analyzed the marketing and sales practices of this year’s top companies and found that more businesses than ever are implementing conversational marketing to engage … Continued

What Is Conversational Marketing? Definition, Examples and Best Practices Behind a Conversational Marketing Strategy

May 16, 2018

By Erik Devaney

Conversational Marketing Definition Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Unlike traditional marketing, conversational marketing uses targeted, real-time messaging and intelligent chatbots instead of lead capture forms — that way leads never … Continued

The State of Chatbots Report: How Chatbots Are Reshaping Online Experiences

January 23, 2018

By Erik Devaney

There’s no denying the hype that’s been surrounding chatbots over the past few years. Whether you view the technology as a passing fad, or believe that chatbots will revolutionize how people communicate and interact, the impact chatbots are having on online experiences is real…and it’s measurable. To help shed light on how chatbot software is reshaping … Continued

10 Lessons From Wellness Experts Rich Roll and Brad Stulberg That Will Make You a Better Human

January 18, 2018

By Erik Devaney

There’s no denying that wellness has become a hot topic these days. It seems like everywhere you look, self-proclaimed wellness gurus are sharing tips, tricks, and hacks for improving your physical and mental well-being. Rich Roll and Brad Stulberg aren’t like that. In fact, as you’ll soon discover, the whole idea of “hacking” your way … Continued

7 Lessons From Our VP of Growth That Will Make You Rethink Sales Email

January 11, 2018

By Erik Devaney

Earlier this week we introduced the world to Drift Sequences, a sales email tool that actually helps customers buy. One of the masterminds behind Sequences was our in-house mad scientist (and VP of Growth) Guillaume Cabane, a.k.a. “G.” For years, G has been trying to understand how to craft the perfect experiences for potential customers, … Continued

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