Erik Devaney
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From Breakthrough Idea to Billion-Dollar Empire: 4 Secrets Behind Squarespace’s Extraordinary Growth
If you manage a website or blog — or regularly listen to podcasts — there’s a 99.999% chance you’ve heard of Squarespace. And considering the website creation company now boasts more than 2 million paying customers, there’s also a decent chance that you either a) use Squarespace yourself or at least b) know someone who […]
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These Are the 4 Secrets to Replicating Stripe’s Billion Dollar Growth
Pop quiz: Apart from being tech companies, what do Amazon, Uber, Lyft, Airbnb, Spotify, Kickstarter, Indiegogo, DoorDash, Postmates, and TaskRabbit all have in common? Answer: They all use Stripe to process payments. While it might not be a household name (yet), Stripe has quietly been taking over the world of online payments. In fact, if […]
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We analyzed the sales and marketing practices of the top 100 SaaS companies. Here’s what we found.
For the second year in a row Forbes, in partnership with Bessemer Venture Partners and Salesforce Ventures, released its Cloud 100 list of the top private SaaS companies in world. We analyzed the marketing and sales practices of this year’s top companies and found that more businesses than ever are implementing conversational marketing to engage […]
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Account-Based Marketing (ABM): A Complete Guide
Account-based marketing is one of the hottest topics in B2B marketing. We take a look at how ABM differs from traditional marketing.
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What Is Conversational Marketing? Definition, Examples and Best Practices Behind a Conversational Marketing Strategy
Conversational Marketing Definition Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Unlike traditional marketing, conversational marketing uses targeted, real-time messaging and intelligent chatbots instead of lead capture forms — that way leads never […]
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The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences
There’s no denying the hype that’s been surrounding chatbots over the past few years. Whether you view the technology as a passing fad, or believe that chatbots will revolutionize how people communicate and interact, the impact chatbots are having on online experiences is real…and it’s measurable. To help shed light on how chatbots are reshaping […]
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10 Lessons From Wellness Experts Rich Roll and Brad Stulberg That Will Make You a Better Human
There’s no denying that wellness has become a hot topic these days. It seems like everywhere you look, self-proclaimed wellness gurus are sharing tips, tricks, and hacks for improving your physical and mental well-being. Rich Roll and Brad Stulberg aren’t like that. In fact, as you’ll soon discover, the whole idea of “hacking” your way […]
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7 Lessons From Our VP of Growth That Will Make You Rethink Sales Email
Earlier this week we introduced the world to Drift Sequences, a sales email tool that actually helps customers buy. One of the masterminds behind Sequences was our in-house mad scientist (and VP of Growth) Guillaume Cabane, a.k.a. “G.” For years, G has been trying to understand how to craft the perfect experiences for potential customers, […]
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5 Secrets From Price Intelligently’s CEO You Can’t Afford to Miss
If you work in SaaS, chances are you’ve heard of Price Intelligently, a company that’s been focused on taking the guesswork out of pricing (and injecting some much-needed science into it). The Price Intelligently team are also the creators of ProfitWell, a free product that integrates with tools like Stripe, Braintree, and Zuora to bring […]
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The Mad Scientist Is Back! Here Are 4 Inbound Automation Secrets That Will Make You Rethink Your Growth Strategy in 2018
A few weeks back, we gave Drift’s VP of Growth, Guillaume Cabane (a.k.a. “G”), a marker and a whiteboard and asked him to drop some knowledge on us. Specifically, we wanted to know: What should growth marketers be focused on in 2018? And what secrets can you share for giving teams an edge? Ultimately, G’s […]
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One Simple Change That Will Make Your Brand Feel More Human
When I first started writing for the Drift blog, way back in May of 2016, our blog images had an aesthetic that could best be described as “cartoony.” Like many other SaaS companies were doing, we were illustrating all of the images for our content. For example, last year when our director of marketing Dave […]
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6 Lessons From Carol Meyers That Will Make You a Better Marketer
Carol Meyers has been through four — yes, count them, four — IPOs in her storied career: First at Shiva Corporation (later acquired by Intel), then at Unica Corporation (later acquired by IBM), then at LogMeIn, and finally at Rapid7, where she currently serves as Chief Marketing Officer. And FYI: Those four IPOs were worth […]
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