By Drift
The clock is ticking for any marketer who relies on third-party tracking cookies. Last year, Google announced that it was pushing its plan to phase third-party tracking out of Chrome back to 2023. Other leading browsers, including Safari and Firefox, have been blocking third-party cookies for years. You may have welcomed Google’s stay-of-execution with relief, … Continued
By Drift
We’ve all had bad buying experiences before. The “bang your head against a wall, convoluted circus show” kind of bad experiences. The “20 minute wait time, get hung up on” bad experiences. The “question your sanity” kind of bad experiences… You get the gist — we’re all a bit jaded. B2B or B2C, everyone has … Continued
By Drift
When your website draws thousands of visitors every day from all around the world, how can you make each visitor feel like a VIP? When your organization generates page after page of valuable content (in multiple languages) targeting every stage in the buyer’s journey, how can you ensure the right content gets to the right … Continued
By Drift
Lately, there’s been a lot of buzz around intent data. Data has always been a valuable tool for marketers. But, over the past few years, intent data specifically has gained popularity in the B2B world. Gartner claims that, by the end of 2022, over 70% of B2B marketers will be using third-party intent data to … Continued
By Drift
If the COVID-19 pandemic has taught us anything, it’s that marketers need to be braced for change. In 2021, 74% of marketing leaders stated that marketing has become more important since the pandemic started. Now, with more eyes on marketing, we marketers are having to juggle multiple initiatives all at once. But we just don’t … Continued
By Drift
People who work in B2B talk about eliminating friction…a lot (guilty). But, as it turns out, there’s still a lot of friction left in the B2B buying process. In our 2021 State of Conversational Marketing report, we found that frustration with B2B digital experiences has risen since 2020. Buyers are increasingly frustrated with poor quality … Continued
By Drift
Artificial intelligence is the future. No one knows that better than marketers. But when pressed for details, most marketers will come up short. In our 2022 State of Marketing AI report, we found that 45% of marketers rate their understanding of AI as beginner. It’s time to demystify AI — to explain how and why … Continued
By Drift
Companies have relied on big in-person events for decades to build excitement around their products or services, start conversations, generate leads, and most importantly, forge relationships. And then suddenly, all of that ground to a halt. For the second year in a row, many organizations canceled their live gatherings in 2021 due to concerns about … Continued
By Drift
The importance of content marketing is clearer than ever. And that’s not just according to me. In our recently released 2021 Marketing Leadership Benchmark Report, we found that content marketing has become a bigger priority for marketers looking to generate pipeline. We also discovered that content marketing is the top priority for investments in both … Continued
By Drift
Many people hear Conversational Marketing and think, “Great, I’ll throw a few chatbots on my site and call it a day.” But it’s so much more than that. Conversational Marketing and Conversational Sales have transformed how businesses buy from other businesses. Why? Because buyer behaviors and expectations are constantly changing and it’s up to us, … Continued
By Drift
They say one of the keys to professional satisfaction is feeling a part of something bigger than yourself. So, whenever I need a quick jolt of motivation, I head on over to the Drift Solutions Partners directory and count up the company names. The directory currently features nearly three dozen agencies, and I’m proud of … Continued
By Drift
Conversational Marketing gets its power from tailoring buying experiences to individuals in real-time. But to delight your website visitors with a personalized approach, you need to understand exactly why your visitors have come to your site in the first place – in other words, their intent. When you have a sense of what your visitors … Continued