Daniel Murphy
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The 4 Skills Every Marketer Will Need By 2021 (And How to Get There)
Fast forward three years. It’s 2021 and B2B marketing has radically changed. Blogging is dead, and the traditional content marketing playbook doesn’t work. SEO is a black box and Google has the only key (which they swallowed). There are a MILLION distractions for B2B buyers. Advertising is everywhere buyers look – both digitally and physically. […]
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4 Myths Rand Fishkin Wants You to Question Before Launching a B2B Startup [Exclusive Interview]
A startup might struggle to get off the ground for any number of reasons. Top of the list is “no market need,” CB Insights found earlier this year, followed by everything from “not the right team” and “user-unfriendly product” to “poor marketing” and “pivot gone bad.” But after chatting with Rand Fishkin, I realized the […]
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How Trello Grew From A Scrappy Startup Into A Powerhouse Brand
It all started with a sticky note. And a long to-do list. And two developers. And a dream to make people’s lives more organized and productive, wherever they worked and lived around the world. The idea to create Trello was formed between the minds of co-founders, Joel Spolsky and Michael Pryor. Their goal was to […]
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How A SaaS Marketing Team Succeeded By Doing Things That Don’t Scale
Most marketing teams look at dashboards all day long. There’s no such thing as a gut decision anymore. Decisions are made based on data. And that’s a good thing, right? Absolutely. Here at Drift, we use data to guide our decision-making and rely on metrics to track our progress towards goals, too. Being data-centric like […]
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Before You Spend Another Dollar On Promotion – Try These 5 Things To Grab More Attention In Your Next Product Launch
Maybe you saw our LinkedIn video take-over last month when 100 of our employees posted LinkedIn videos about Drift for Email Marketing. Or maybe you saw someone share our countdown clock landing page to tease an upcoming product launch. Or perhaps you read this blog post by Elias Torres, about how to break away from […]
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Introducing Drift for Sales – Close Deals Faster Without Spray and Pray Tactics
If you’re a B2B sales rep, you probably wish you could close deals faster. You’re not alone. Most people believe that the B2B sales cycle must take weeks or months. But the best sales reps – that are helpful and personal – can turn weeks and months into days and even minutes. That process […]
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Here’s How One Drift Customer Increased Their Demo Conversion Rate by 40% Without Redesigning Their Website
How many conversion rates do you have to measure? For most marketers, there are so many steps between discovery and purchase, that they’ve got to build massive dashboards to measure conversions at each step. From visit to form submission. From form submission to email click. From email click to second page visit. And then second […]
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Introducing Drift Email for Marketing – Turn Your Emails Into Engaging Conversations That Close Leads Faster
Is your email marketing actually helping your business? Tell me if this sounds familiar: Your sales team doesn’t know what marketing is sending, or why. So they’re going rogue, and sending sequences with marketing content on their own. Now emails are being sent from not only marketing, but sales and sometimes even the product. […]
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Introducing Revenue Reporting – The Metric That’ll End The War Between Your Marketing & Sales Teams
For decades, marketers have argued with sales teams about what makes a lead qualified. They’ve fought about what influenced a sale: a marketing campaign or a sales call? As a marketer, I’ve lived in that world. It sucks. But most importantly, it prevents sales and marketing from getting the alignment they need to truly drive […]
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How “No More Forms” Can Unlock Unprecedented Growth
Okay, let’s address the 800-pound gorilla on our homepage. The other week at a company off-site, one of our customers jokingly pointed out we had a form on our homepage, even though we preach “no more forms” in our marketing. I’ll be real: this isn’t the first time someone has brought this up. It’s a […]
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Here’s How To Book More Meetings For Your Sales Team Next Month
“I walk in every day to 5-6 sales meetings already booked on my calendar.” I hear that from our sales team almost every day when they explain the power of conversational marketing to our potential customers. And it almost sucks, cause it sounds way too good to be true. I don’t hear the reactions on […]
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Introducing Drift Sequences – Sales Email That Actually Helps Customers Buy
The days of spray and pray are over. The best sales reps are helpful and personal. Like tour guides – more likely to be product experts than pushy salespeople. That’s because the way we buy has changed. According to a recent Forrester study, 57% of prospects will make up their mind before they talk […]
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