Daniel Murphy
-
Bring the Power of Social Selling to Your Conversations – Introducing Drift + LinkedIn Sales Navigator
![Drift LinkedIn Sales Navigator Integration]()
Did you know that salespeople who rely on social selling see on average: 45% more opportunities created 51% more likely to achieve quota 80% more productive 3X more likely to go to president’s club In fact, 60% of meetings booked with our own sales team come from people who engage with us on LinkedIn at […]
Continue Reading -
Introducing Drift Single Sign-On: Increase Your Team’s Productivity While Keeping Your Data Secure
![Drift SSO]()
On the first Tuesday of every month we typically launch a new product that helps you book more meetings, create faster pipeline or have more conversations with your buyers. But keeping your data safe is our top priority. That’s why today we’re introducing Single Sign-On, so you can increase your team’s productivity while keeping your […]
Continue Reading -
The Demand Generation Marketer’s Guide to Drift – Everything You Need To Know About Conversational Marketing To Hit Your 2019 Goals
![demand gen guide to Drift]()
A few months ago, I was in an Uber on my way home from Drift’s Q4 Confidential event in Boston when I got a WhatsApp voice message from Dave, our VP of Marketing. During the event Dave had spent two hours hosting a round table conversation with sales and marketing people interested in picking his […]
Continue Reading -
Go Do These 3 Things In Your Drift Account Right Now To Squeeze Every Sales Meeting You Can Into 2018
![squeeze every sales meeting]()
There are only 27 business days left in 2018. 27 selling days, 27 days to hit your 2018 revenue goal. Every day and hour counts. Which means every meeting counts. You probably already have your plan – how marketing can pump more meetings into the sales team’s calendar before we call 2018 a wrap. But […]
Continue Reading -
How We Converted 300% More Traffic From Our Facebook Ads Without Redesigning A Single Landing Page
![Conversational Landing Pages PPC]()
When we launched Conversational Landing Pages a few months ago, we had a few (ok, more than a few) ideas about how to use them to drive leads. So when John, a demand gen marketer who focuses on PPC, told us he was willing to try them out for Drift, we were pumped. After switching […]
Continue Reading -
The 4 Skills Every Marketer Will Need By 2021 (And How to Get There)
![How to be the highest paid marketer on your team]()
Fast forward three years. It’s 2021 and B2B marketing has radically changed. Blogging is dead, and the traditional content marketing playbook doesn’t work. SEO is a black box and Google has the only key (which they swallowed). There are a MILLION distractions for B2B buyers. Advertising is everywhere buyers look – both digitally and physically. […]
Continue Reading -
4 Myths Rand Fishkin Wants You to Question Before Launching a B2B Startup [Exclusive Interview]
![Rand Fishkin Interview]()
A startup might struggle to get off the ground for any number of reasons. Top of the list is “no market need,” CB Insights found earlier this year, followed by everything from “not the right team” and “user-unfriendly product” to “poor marketing” and “pivot gone bad.” But after chatting with Rand Fishkin, I realized the […]
Continue Reading -
How Trello Grew From A Scrappy Startup Into A Powerhouse Brand
![]()
It all started with a sticky note. And a long to-do list. And two developers. And a dream to make people’s lives more organized and productive, wherever they worked and lived around the world. The idea to create Trello was formed between the minds of co-founders, Joel Spolsky and Michael Pryor. Their goal was to […]
Continue Reading -
How A SaaS Marketing Team Succeeded By Doing Things That Don’t Scale
![]()
Most marketing teams look at dashboards all day long. There’s no such thing as a gut decision anymore. Decisions are made based on data. And that’s a good thing, right? Absolutely. Here at Drift, we use data to guide our decision-making and rely on metrics to track our progress towards goals, too. Being data-centric like […]
Continue Reading -
Before You Spend Another Dollar On Promotion – Try These 5 Things To Grab More Attention In Your Next Product Launch
![]()
Maybe you saw our LinkedIn video take-over last month when 100 of our employees posted LinkedIn videos about Drift for Email Marketing. Or maybe you saw someone share our countdown clock landing page to tease an upcoming product launch. Or perhaps you read this blog post by Elias Torres, about how to break away from […]
Continue Reading -
Introducing Drift for Sales – Close Deals Faster Without Spray and Pray Tactics
![]()
If you’re a B2B sales rep, you probably wish you could close deals faster. You’re not alone. Most people believe that the B2B sales cycle must take weeks or months. But the best sales reps – that are helpful and personal – can turn weeks and months into days and even minutes. That process […]
Continue Reading -
Here’s How One Drift Customer Increased Their Demo Conversion Rate by 40% Without Redesigning Their Website
![]()
How many conversion rates do you have to measure? For most marketers, there are so many steps between discovery and purchase, that they’ve got to build massive dashboards to measure conversions at each step. From visit to form submission. From form submission to email click. From email click to second page visit. And then second […]
Continue Reading
