Daniel Murphy
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Introducing Conversational Content: Convert Readers into Buyers. Plus 3 Ways to Try it Today.
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According to a study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing to attract business to their website But the average website conversion rate with forms is just 2%. In other words, most marketing teams are investing tons of time and money into content marketing but fail to convert 98% […]
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Introducing Drift + Pardot – Create A Fastlane For Your Best Leads With Personalized Conversations
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Today we’re excited to introduce one of our most requested integrations: Pardot. Even better, we’re thrilled to announce that starting today, Pardot users will be able to sync lists from Pardot into Drift and target contacts that already exist in Pardot. In other words, you’ll be able to create targeted campaigns on your website to […]
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Bring the Power of Social Selling to Your Conversations – Introducing Drift + LinkedIn Sales Navigator
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Did you know that salespeople who rely on social selling see on average: 45% more opportunities created 51% more likely to achieve quota 80% more productive 3X more likely to go to president’s club In fact, 60% of meetings booked with our own sales team come from people who engage with us on LinkedIn at […]
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Introducing Drift Single Sign-On: Increase Your Team’s Productivity While Keeping Your Data Secure
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On the first Tuesday of every month we typically launch a new product that helps you book more meetings, create faster pipeline or have more conversations with your buyers. But keeping your data safe is our top priority. That’s why today we’re introducing Single Sign-On, so you can increase your team’s productivity while keeping your […]
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The Demand Generation Marketer’s Guide to Drift – Everything You Need To Know About Conversational Marketing To Hit Your 2019 Goals
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A few months ago, I was in an Uber on my way home from Drift’s Q4 Confidential event in Boston when I got a WhatsApp voice message from Dave, our VP of Marketing. During the event Dave had spent two hours hosting a round table conversation with sales and marketing people interested in picking his […]
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Go Do These 3 Things In Your Drift Account Right Now To Squeeze Every Sales Meeting You Can Into 2018
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There are only 27 business days left in 2018. 27 selling days, 27 days to hit your 2018 revenue goal. Every day and hour counts. Which means every meeting counts. You probably already have your plan – how marketing can pump more meetings into the sales team’s calendar before we call 2018 a wrap. But […]
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How We Converted 300% More Traffic From Our Facebook Ads Without Redesigning A Single Landing Page
When we launched Conversational Landing Pages a few months ago, we had a few (ok, more than a few) ideas about how to use them to drive leads. So when John, a demand gen marketer who focuses on PPC, told us he was willing to try them out for Drift, we were pumped. After switching […]
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The 4 Skills Every Marketer Will Need By 2021 (And How to Get There)
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Fast forward three years. It’s 2021 and B2B marketing has radically changed. Blogging is dead, and the traditional content marketing playbook doesn’t work. SEO is a black box and Google has the only key (which they swallowed). There are a MILLION distractions for B2B buyers. Advertising is everywhere buyers look – both digitally and physically. […]
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4 Myths Rand Fishkin Wants You to Question Before Launching a B2B Startup [Exclusive Interview]
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A startup might struggle to get off the ground for any number of reasons. Top of the list is “no market need,” CB Insights found earlier this year, followed by everything from “not the right team” and “user-unfriendly product” to “poor marketing” and “pivot gone bad.” But after chatting with Rand Fishkin, I realized the […]
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How Trello Grew From A Scrappy Startup Into A Powerhouse Brand
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It all started with a sticky note. And a long to-do list. And two developers. And a dream to make people’s lives more organized and productive, wherever they worked and lived around the world. The idea to create Trello was formed between the minds of co-founders, Joel Spolsky and Michael Pryor. Their goal was to […]
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How A SaaS Marketing Team Succeeded By Doing Things That Don’t Scale
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Most marketing teams look at dashboards all day long. There’s no such thing as a gut decision anymore. Decisions are made based on data. And that’s a good thing, right? Absolutely. Here at Drift, we use data to guide our decision-making and rely on metrics to track our progress towards goals, too. Being data-centric like […]
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Before You Spend Another Dollar On Promotion – Try These 5 Things To Grab More Attention In Your Next Product Launch
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Maybe you saw our LinkedIn video take-over last month when 100 of our employees posted LinkedIn videos about Drift for Email Marketing. Or maybe you saw someone share our countdown clock landing page to tease an upcoming product launch. Or perhaps you read this blog post by Elias Torres, about how to break away from […]
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