2019 was a huge year for Drift and our customers. We processed more than 1 billion conversations and helped our customers increase conversations, meetings, pipeline and revenue. We launched two entirely new products (Automation and Video) and continued innovating on our very first product, Drift Chat. So to help you get up to speed and … Continued
Getting your target accounts on your website is expensive. And, regardless of the size of your BDR team or how many account-based ads you run, it can still take a long time. So when you’ve driven one of your target accounts to your website, you don’t want to serve up the same generic experience as … Continued
Try this. Go into your inbox and look at the most recent cold email you got from a salesperson. What’s the CTA? Probably something like: “Can we book 15 minutes to chat?” And regardless of how you feel about that approach, you get why they’re asking for a meeting. Because meetings are how we get … Continued
In email marketing, your job is to drive behavior. Watch this video! Fill out this form! Sign up for this webinar! But in an attempt to drive behavior (and track it), we lost our way. We made things way too complicated for the people getting our emails. When you take a step back, what … Continued
According to a study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing to attract business to their website But the average website conversion rate with forms is just 2%. In other words, most marketing teams are investing tons of time and money into content marketing but fail to convert 98% … Continued
Today we’re excited to introduce one of our most requested integrations: Pardot. Even better, we’re thrilled to announce that starting today, Pardot users will be able to sync lists from Pardot into Drift and target contacts that already exist in Pardot. In other words, you’ll be able to create targeted campaigns on your website to … Continued
On the first Tuesday of every month we typically launch a new product that helps you book more meetings, create faster pipeline or have more conversations with your buyers. But keeping your data safe is our top priority. That’s why today we’re introducing Single Sign-On, so you can increase your team’s productivity while keeping your … Continued
A few months ago, I was in an Uber on my way home from Drift’s Q4 Confidential event in Boston when I got a WhatsApp voice message from Dave, our VP of Marketing. During the event Dave had spent two hours hosting a round table conversation with sales and marketing people interested in picking his … Continued
There are only 27 business days left in 2018. 27 selling days, 27 days to hit your 2018 revenue goal. Every day and hour counts. Which means every meeting counts. You probably already have your plan – how marketing can pump more meetings into the sales team’s calendar before we call 2018 a wrap. But … Continued
When we launched Conversational Landing Pages a few months ago, we had a few (ok, more than a few) ideas about how to use them to drive leads. So when John, a demand gen marketer who focuses on PPC, told us he was willing to try them out for Drift, we were pumped. After switching … Continued
Fast forward three years. It’s 2021 and B2B marketing has radically changed. Blogging is dead, and the traditional content marketing playbook doesn’t work. SEO is a black box and Google has the only key (which they swallowed). There are a MILLION distractions for B2B buyers. Advertising is everywhere buyers look – both digitally and physically. … Continued
A startup might struggle to get off the ground for any number of reasons. Top of the list is “no market need,” CB Insights found earlier this year, followed by everything from “not the right team” and “user-unfriendly product” to “poor marketing” and “pivot gone bad.” But after chatting with Rand Fishkin, I realized the … Continued