Only at RevGrowth: Lessons in Building and Aligning Your Dream Team from Gatorade, Google, and a WNBA Superstar
It’s a tale as old as time. A face-off between marketing and sales teams who are, by all definitions, actually working toward the same goal. That goal? Revenue 💰 But here’s where things get tricky. Because it’s a story we’ve heard so often, we’ve stopped prioritizing fixing the issue. In today’s digital world, establishing alignment … Continued