Author: Dayana Mayfield

These Are the Top B2B Marketing Challenges for 2022

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We’re inching further into the twenties. We know how to manage COVID, how to work from home productively, and how to successfully bring back our favorite flare jeans. What the rest of this decade has in store is anybody’s guess (and we’ll all be proven wrong if we dared an attempt). But what we do … Continued

7 Website Optimization Techniques for High-Intent Visitors

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Website optimization techniques tend to focus on mobile-friendliness, technical SEO, and CTA placement. These are all important factors, but they fail to go deeper into who (exactly) is coming to our website, and what they plan to do when they get there. Tons of optimization tips are about increasing your discoverability to new traffic and … Continued