Dayana Mayfield
-
These Are The Top B2B Marketing Challenges For 2020
![B2B-marketing-challenges-2020]()
As marketers, we’re often incentivized to go for the quick wins. Sure, we have a long term strategy at play, but our need to meet acquisition-focused KPIs means that we keep our heads down and stay in the weeds. With a new year approaching, it’s time to widen our focus and prepare. 2020 comes with […]
Continue Reading -
7 Website Optimization Techniques for High-Intent Visitors
![website-optimization-techniques]()
Website optimization techniques tend to focus on mobile-friendliness, technical SEO, and CTA placement. These are all important factors, but they fail to go deeper into who (exactly) is coming to our website, and what they plan to do when they get there. Tons of optimization tips are about increasing your discoverability to new traffic and […]
Continue Reading
