When physical events were canceled due to COVID-19, the impact reverberated across industries, professions, and livelihoods. Despite all this, almost overnight, marketers and event managers rolled up their sleeves and transformed physical events into dynamic, engaging, and fully virtual experiences. 93% of marketing leaders now plan to continue virtual events well into the future. We … Continued
10 months ago we launched the first-ever Conversational Marketing Certification. Since then, more than 2,000 Insider members have gotten certified. There were some takeaways from our community, like this recap from Liam 👇 And Sam’s short and sweet summary 👇 And we can’t forget Marcos 👇 So many good learnings here – and we’ve only … Continued
If there’s one thing that could possibly get me more excited than the launch of our recent Conversational Marketing and Sales Certifications, it’s this. Last week we launched the Drift Community ? ? I won’t be offended if you stop reading this blog and head over to the Community right now to get in on … Continued
It’s hard to believe that only two months ago we launched the Conversational Marketing Certification. Let’s just say a ton of people now have bragging rights that they’re Conversational Marketing Certified. Here are some of my favorites ? The #conversationalmarketing certification from @Drift was awesome – and now they're launching their conversational sales certification. I'd … Continued
I’m hyped. We’ve been building something very special for a few months now, and I’m so excited to share it all with you, starting today. The first-ever Conversational Marketing Certification is now available! If you’re too excited to keep reading and want to take the Certification right away, head over to Drift Insider and get … Continued
So here’s the thing. We’re launching THE Conversational Marketing Certification in mid-November. But we couldn’t wait that long to share some of the details with you. The Conversational Marketing Certification will teach you: How to start more conversations with your potential buyers using the Conversational Framework How to implement Conversational Marketing across your entire marketing … Continued
According to data from Sirius Decisions, it can take anywhere from 12 to 20 touches before the average B2B deal closes. And in demand gen, you’re never completely in control of where those touches come from or when they happen. Not every touch will be from a perfectly orchestrated marketing email. Or targeted paid … Continued
Sales meetings are the lifeblood of any sales rep. But sometimes the process of actually booking those meetings is less than ideal and requires some pretty manual work. You know the story. Your site visitors, or *gasp* your target accounts, fill out a form and your AEs have to wait for the lead to make … Continued
Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has … Continued
What if you could give your dream customers a web experience they wouldn’t forget? Sounds great right. But until now, you haven’t had the tools to do just that. Well now you can. Introducing Conversational ABMTM for Marketo Engage. We’ve partnered with Marketo to bring you the first-ever Conversational ABM solution so you can give … Continued
At Drift we’re building bots that help marketers have conversations at scale. But it can be challenging to ensure your bot flows are actually conversational. With our new bot builder you can see all the paths of your playbooks at a glance, so you never have to wonder if you got it right or what … Continued
It’s 2019. Buyers want to engage with a business whenever and however they choose. They expect a simple and helpful experience every time they come to your site. The easiest way to do that? Make the experience personalized from the get-go. But where and how do you start? That’s where Drift Intel comes in – … Continued