Colleen Koslosky
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Ready to Exceed Your Demand Generation Goals? Here’s How with Drift + Marketo.
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According to data from Sirius Decisions, it can take anywhere from 12 to 20 touches before the average B2B deal closes. And in demand gen, you’re never completely in control of where those touches come from or when they happen. Not every touch will be from a perfectly orchestrated marketing email. Or targeted paid […]
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Send Qualified Meetings to Your AEs, No Chatting Required. Introducing Drift Meetings.
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Sales meetings are the lifeblood of any sales rep. But sometimes the process of actually booking those meetings is less than ideal and requires some pretty manual work. You know the story. Your site visitors, or *gasp* your target accounts, fill out a form and your AEs have to wait for the lead to make […]
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How Keap Built an Irresistible Chatbot to Grow Sales Pipeline by 50% in 50 Days
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Today’s buyers are picky. It doesn’t matter if they’re B2C or B2B. They’ve come to expect an experience – in person and online – that’s immediately relevant, helpful and human. All at the same time. No easy feat. And it’s understandable. No one wants to feel like just another number on a spreadsheet or name […]
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The Ultimate Conversational Marketing Playbook: What You Need to Know About the New Way Customers Buy
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Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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Roll Out the Red Carpet for Your VIP Prospects & Customers with Conversational ABM from Drift + Marketo
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What if you could give your dream customers a web experience they wouldn’t forget? Sounds great right. But until now, you haven’t had the tools to do just that. Well now you can. Introducing Conversational ABMTM for Marketo Engage. We’ve partnered with Marketo to bring you the first-ever Conversational ABM solution so you can give […]
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Create Higher Quality Chatbots, Faster. Introducing Drift’s Flow Builder.
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At Drift we’re building bots that help marketers have conversations at scale. But it can be challenging to ensure your bot flows are actually conversational. With our new bot builder you can see all the paths of your playbooks at a glance, so you never have to wonder if you got it right or what […]
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How to Make Conversational ABM Your New Secret Weapon in 3 Simple Steps
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It’s 2019. Buyers want to engage with a business whenever and however they choose. They expect a simple and helpful experience every time they come to your site. The easiest way to do that? Make the experience personalized from the get-go. But where and how do you start? That’s where Drift Intel comes in – […]
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