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Author: Colleen Koslosky

Coming Soon: The Virtual Events Certification

January 11, 2021

By Colleen Koslosky

When physical events were canceled due to COVID-19, the impact reverberated across industries, professions, and livelihoods. Despite all this, almost overnight, marketers and event managers rolled up their sleeves and transformed physical events into dynamic, engaging, and fully virtual experiences. 93% of marketing leaders now plan to continue virtual events well into the future. We … Continued

It’s Coming: The Brand New Conversational Marketing Certification

September 24, 2020

By Colleen Koslosky

10 months ago we launched the first-ever Conversational Marketing Certification. Since then, more than 2,000 Insider members have gotten certified. There were some takeaways from our community, like this recap from Liam 👇 And Sam’s short and sweet summary 👇 And we can’t forget Marcos 👇 So many good learnings here – and we’ve only … Continued

Join Over 20,000 Marketing & Sales Pros In The NEW Drift Community

March 12, 2020

By Colleen Koslosky

If there’s one thing that could possibly get me more excited than the launch of our recent Conversational Marketing and Sales Certifications, it’s this. Last week we launched the Drift Community ? ? I won’t be offended if you stop reading this blog and head over to the Community right now to get in on … Continued

Available NOW: The Conversational Sales Certification

January 23, 2020

By Colleen Koslosky

It’s hard to believe that only two months ago we launched the Conversational Marketing Certification. Let’s just say a ton of people now have bragging rights that they’re Conversational Marketing Certified. Here are some of my favorites ? The #conversationalmarketing certification from @Drift was awesome – and now they're launching their conversational sales certification. I'd … Continued

Available NOW: The Conversational Marketing Certification

November 14, 2019

By Colleen Koslosky

I’m hyped. We’ve been building something very special for a few months now, and I’m so excited to share it all with you, starting today. The first-ever Conversational Marketing Certification is now available! If you’re too excited to keep reading and want to take the Certification right away, head over to Drift Insider and get … Continued

We’re Giving You A Sneak Peek At The First-Ever Conversational Marketing Certification

October 29, 2019

By Colleen Koslosky

So here’s the thing. We’re launching THE Conversational Marketing Certification in mid-November. But we couldn’t wait that long to share some of the details with you. The Conversational Marketing Certification will teach you: How to start more conversations with your potential buyers using the Conversational Framework How to implement Conversational Marketing across your entire marketing … Continued

Ready to Exceed Your Demand Generation Goals? Here’s How with Drift + Marketo.

May 17, 2019

By Colleen Koslosky

 According to data from Sirius Decisions, it can take anywhere from 12 to 20 touches before the average B2B deal closes. And in demand gen, you’re never completely in control of where those touches come from or when they happen. Not every touch will be from a perfectly orchestrated marketing email. Or targeted paid … Continued

Send Qualified Meetings to Your AEs, No Chatting Required. Introducing Drift Meetings.

May 7, 2019

By Colleen Koslosky

Sales meetings are the lifeblood of any sales rep. But sometimes the process of actually booking those meetings is less than ideal and requires some pretty manual work. You know the story. Your site visitors, or *gasp* your target accounts, fill out a form and your AEs have to wait for the lead to make … Continued

The Ultimate Conversational Marketing Playbook: What You Need to Know About the New Way Customers Buy

April 16, 2019

By Colleen Koslosky

Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has … Continued

Roll Out the Red Carpet for Your VIP Prospects & Customers with Conversational ABM from Drift + Marketo 

April 2, 2019

By Colleen Koslosky

What if you could give your dream customers a web experience they wouldn’t forget? Sounds great right. But until now, you haven’t had the tools to do just that. Well now you can. Introducing Conversational ABMTM for Marketo Engage. We’ve partnered with Marketo to bring you the first-ever Conversational ABM solution so you can give … Continued

Create Higher Quality Chatbots, Faster. Introducing Drift’s Flow Builder.

March 19, 2019

By Colleen Koslosky

At Drift we’re building bots that help marketers have conversations at scale. But it can be challenging to ensure your bot flows are actually conversational. With our new bot builder you can see all the paths of your playbooks at a glance, so you never have to wonder if you got it right or what … Continued

How to Make Conversational ABM Your New Secret Weapon in 3 Simple Steps

February 27, 2019

By Colleen Koslosky

It’s 2019. Buyers want to engage with a business whenever and however they choose. They expect a simple and helpful experience every time they come to your site. The easiest way to do that? Make the experience personalized from the get-go. But where and how do you start? That’s where Drift Intel comes in – … Continued

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