3 Lessons From Salesforce CEO Marc Benioff

On this episode of Seeking Wisdom, we’re talking about one of our all-time favorite books:

Behind The Cloud: The Untold Story Of How Salesforce.com Went From Idea To Billion-Dollar Company — And Revolutionized An Industry.

Now if you’re reading this here, you know Salesforce.

But don’t worry. This isn’t a podcast episode about a CRM (we would never subject you to such a thing).

It’s a podcast episode about how a company –who just so happened to make CRM software — took on Goliath, sparked a movement, and as a result, created a billion dollar brand.

David and I pulled out three key lessons from Salesforce and their legendary CEO Marc Benioff for this episode:

  1. Why a brand is your company’s most important asset.
  2. Why marketing is everyone’s job at a company today, not just the actual marketing team.
  3. Why (and how) to keep your standards high even as your company grows.

If you enjoyed this conversation, you can subscribe on iTunes and catch every episode — or just search for Seeking Wisdom wherever you get your podcasts.

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