BOSTON, MA – August 4, 2020 – Drift, the world’s leading Revenue Acceleration Platform, today announced the launch of Drift Prospector. This new offering centralizes data from across your tech stack to provide real-time insights that helps sellers connect with more of their buyers faster, helping accelerate revenue for the business. The launch of Drift Prospector spearheads Drift’s growth beyond Conversational Marketing into a new category servicing both sales and marketing: Revenue Acceleration.
“Sellers are not nearly as productive as they should be,” said David Cancel, founder and CEO of Drift. “Nearly two-thirds of their time is spent on activity that doesn’t drive revenue. That means an SDR, for example, only has a 16% chance of consistently hitting their quota each month. We built Drift Prospector to solve that pain point. It centralizes the sales reps’ work so they can focus on what really matters: driving engagement with the right buyers, at the right time.”
Drift Prospector helps sellers:
- Know which accounts to focus on: Drift collects all the buying signals on contacts and accounts from across their tech stack to build an engagement score that automatically prioritizes their target accounts, so they can just focus on their outreach.
- Identify the buying committee and what they care about: Drift automatically uncovers and centralizes contacts at an account that are engaging with their sales and marketing programs so they know who they should reach out to and what to say.
- Sound the alarm when something happens with an account: Sellers will be instantly notified the second someone lands on their site, opens an email, or watches a video so they can engage the person in a real-time conversation. Even if the person isn’t around to chat, the seller can easily follow up by sending an email, enrolling them in an Outreach sequence, recording a Drift Video, or connecting on LinkedIn.
“Marketing and sales teams often struggle with alignment since they have historically been measured on different results,” said Marc Potter, CRO at Actian Corporation, a leading provider of hybrid cloud data warehouse solutions. “Drift Prospector is the first marketing platform I’ve seen that is actually built to truly unify a company’s GTM efforts. Drift’s platform brings a prospect from top of the funnel to the front of the line. Having a place where all sales and customer engagement activities are centralized provides a real-time blueprint of where our reps should be focusing their efforts and is a game changer for us.”
Drift Prospector is available today to Drift Premium and Enterprise customers. Learn more here.
Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster.
More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.