Roll Out the Red Carpet for Your VIP Prospects & Customers with Conversational ABM from Drift + Marketo 

What if you could give your dream customers a web experience they wouldn’t forget? Sounds great right. But until now, you haven’t had the tools to do just that. Well now you can. Introducing Conversational ABMTM for Marketo Engage. We’ve partnered with Marketo to bring you the first-ever Conversational ABM solution so you can give […]

How Onshape’s Sales Team Uses Drift In Trial to Wow Prospects, Drive More Meetings, and Increase Overall Sales Opportunities

Editor’s Note: The following is a guest post from Drift customer Onshape. Interested in contributing content to the Drift blog? Email Molly Sloan at Let’s talk about an important part of the sales funnel for any technical software product—the trial. A trial gives prospects first-hand experience working with a product, which we all know can go […]

The Undeniable Rise of Video in B2B Selling: Every Great Personal Connection Starts with a Conversation

Editor’s Note: This article was first published in Inc. Magazine here. Over the past few years, we’ve undergone an undeniable shift in the way we buy, sell and consume content online. According to Cisco, by 2020 about one million minutes of video will cross the internet every second. And just a year later, 82 percent of the world’s internet traffic will be […]

Introducing Conversational Content: Convert Readers into Buyers. Plus 3 Ways to Try it Today.

According to a study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing to attract business to their website But the average website conversion rate with forms is just 2%. In other words, most marketing teams are investing tons of time and money into content marketing but fail to convert 98% […]