How Conversational Marketing Elevates Sales, Marketing and ABM

Editor’s Note: The following is a guest post from Go Nimbly. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Customer-centricity is the foundation upon which modern marketing and sales were built, and as such, it is critical to make relationship-building a core focus of your go to market strategy. Conversational […]

Drift ABM + Demandbase Scales with Personalized Real Time Conversations

You know it. I know it. It’s time to say it. Spray and pray marketing has had its heyday. The evolution toward a more targeted (efficient, effective) approach has been documented on this very publication. At Drift, we know the value getting in front of your target accounts, let alone having a chance to talk […]

Automation Horror Stories (And How To Avoid Them)

As a consultancy that operates SaaS companies, we have seen a lot of ups and downs in the world of automation. Especially as more and more organizations are diving into conversational marketing, and personalization has become mandatory at every level of communication, it’s helpful to have a firm grasp on what works, what doesn’t, and […]

How to Modernize Your B2B Customer Experience to Boost Sales

David Cancel, CEO & Founder of Drift, asked a poignant question in a recent Inc. article: B2B customer expectations are changing—so why hasn’t your sales process? The point that David drives here is one that many customer experience (CX) influencers have recently raised: B2B companies that continue to rely on draconian methods of interacting, selling […]

How Sales Development Reps Can Use Conversational Marketing

Sales development can be boiled down to three questions: How do we start more conversations with the right buyers? How do we have those conversations sooner? How do we use those conversations to turn buyers into customers? In the past, a buyer might fill out a lead gen form and wait hours, sometimes days, for […]

How Chatbots Can Enhance Your Email Nurture Campaigns

Editor’s Note: The following is a guest post from Drift partner Digital Litmus. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. We all know chatbots can do amazing things, and as we get even more familiar with their fantastic potential, new use cases arise on an almost daily basis. It’s […]