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The signs are everywhere. B2B marketing is in undergoing a massive shift right now. In the old world, companies could make customers fill out forms and then wait for days to hear back, schedule a meeting, and then be chased down by sales. But in today’s world, the balance of power has shifted. We live in a world of infinite supply and choice for consumers, and as a result, customers (not companies) have all of the power today. In this world, whoever makes it easier to buy will win. That’s where conversational marketing comes in, and we’ll show you how it is transforming the way businesses buy from businesses.
You don’t need to replace your forms right away. But you do need a second net (and we’ll show you why). This is the easiest place for any business to start with conversational marketing.
People today don’t want to be marketed to and they don’t want to be sold to. But there’s one thing they all do want: help. We’ll show you how every potential customer can get their own personal tour guide each time they walk into your store (aka visit your website).
Your pricing page is the highest intent page on your website -- but it’s also the page with the most friction and cognitive load. We’ll show you how to turn your pricing page into 24/7 concierge that converts traffic even while you sleep.
If someone wants a demo of your product or services, why make them jump through 10+ hoops and form fields just to talk to you? We’ll show you how to get all the data you need to qualify potential customers and remove friction so you can start boosting the number of demos your website gets you ASAP.
Bots can be an incredible way to grow your email list or newsletter — you just have to know what to say. We’ll show you a few copywriting tricks to supercharge your list growth and give people a better reason to subscribe.
Want to get more people at your events? We’ll show you how you can use bots to get more people to your events and webinars.
Spending money on Facebook, Google, or any of the hundreds of other places online to get more traffic to your website? We’ll show you how conversational marketing can turn more of that paid traffic into qualified leads and opportunities so you can make your sales team and your CFO smile.
You know lead magnets, you love them, and you use them every day -- but you probably haven’t used lead magnets like this. We’ll show you how you can use conversational marketing to level up your lead magnets (and do it in a way that potential customers will actually love).
Imagine a VIP customer came to your website, pressed one button, and got a t-shirt and some stickers mailed to their desk two days later? We’ll show you how conversational marketing can increase the delight factor on your website by about a billion.
All day people are searching Google and they are comparing you vs. the competition. But what if when someone visited your website after searching for a competitor, they were greeted by a personal concierge to help them make the switch? Yes. It’s possible. And we’ll show you how to do it.
You know that feeling when a waiter or coffee shop knows you personally? We’ll show you how to do that -- but on your website (and this goes beyond just changing your homepage copy).
If someone is a good fit for your business and they land on your website, why should they have to wait in line like everyone else? We’ll help you fix that by showing you how to give your best potential customers the fastlane.
Doing account-based marketing? We’ll show you how to book meetings with target accounts 24/7/365; even if your sales team is sleeping, hiking, or well -- watching this video.
If someone walked into your store, you’d say hello and start a conversation right? But for whatever reason, we never do that on our websites. We’ll show you how to ditch the “Hi There” and give you three actionable tips you can use to start more conversations in minutes on your site.
Before we wrap up, we’ll leave with one last crazy idea: what if your entire website was a conversation? Too crazy? No no. We’ll show you.